Articles and guides which refer to the process of testing. With a focus on how it applies to marketing, creative and e-Commerce activities.
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Why read this? : We look at how to prepare for the challenges of D2C order processing. Learn how to test your back-end systems to identify and fix issues before you go live. Read this
Why read this? : We share 5 key actions which help you drive traffic to an e-Commerce site. Follow these steps to pull in more high-potential customers to your store. Read this for ideas on
Why read this? : We look at how you can use nudge psychology to boost e-Commerce sales. Learn the benefits of making the customer experience easier and more attractive, social and timely. Read this to
Why read this? : We explore where to find digital insights. Learn how to use them to make more customer-focused decisions. Read this to learn how digital insights can boost your brand’s health. Digital marketers
Why read this? : We share some of the most common e-Commerce issues you face after launching an online store. Learn how to overcome challenges like slow sales, task prioritisation and building an e-Commerce culture.
Why read this? : We share 8 different areas that shape your e-Commerce culture. Learn how improving key areas like people, leadership, environment and systems helps you get things done. Read this to learn what’s
Why read this? : We explore how to improve the impact of your call to action. Learn 5 golden rules which will make your call to action more compelling. Read this to learn how to
Why read this? : We explore the ins and outs of testing e-Commerce websites. Learn key user testing principles and how to specify and run e-Commerce website tests. Read this to learn 52 different tests