Reframing the 3Fs of innovation
July 7, 2026
We explore marketing innovation’s challenges and opportunities. Learn how to positively reframe the 3Fs of innovation. Read this to rethink your approach to failure, frustration and f*cking around.
testing
Articles and guides which refer to the process of testing. With a focus on how it applies to marketing, creative and e-Commerce activities.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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Customer understanding keeps your brand on the right path
August 12, 2026
We explore how customer understanding helps you guide ideas through your business. Learn how it helps you take on common internal commercial challenges. Read this to learn how to use customer understanding to make better-balanced business decisions.
Be prepared for D2C order processing before you launch
May 6, 2026
We look at how to prepare for the challenges of D2C order processing. Learn how to test your back-end systems to identify and fix issues before you go live. Read this to improve the robustness and reliability of your D2C order processing.
How to drive traffic to an e-Commerce site
August 13, 2026
We share 5 key ways to drive traffic to an e-Commerce site. Learn how to attract more high-potential shoppers to your store. Read this for ideas on boosting visits to your online shop.
Using nudge psychology to boost your e-Commerce
August 13, 2026
We explore how to use nudge psychology to boost e-Commerce sales. Learn the benefits of making the customer experience easier and more attractive, social and timely. Read this to nudge your e-Commerce activities in the right direction.
Use digital insights to boost your brand’s health
May 13, 2026
We explore how to find and use digital insights to make more customer-focused decisions. Read this to learn how to use digital insights to boost your brand’s health.
How to handle common e-Commerce issues post-launch
August 6, 2026
We explore common e-Commerce issues which happen after launching an online store. Learn how to tackle challenges like slow sales, task prioritisation and building an e-Commerce culture. Read this to learn how to handle common e-Commerce issues post-launch.
Eight ways to build a great e-Commerce culture
June 23, 2026
We explore 8 key drivers of e-Commerce culture. Learn how factors like people, leadership, environment and systems affect how you get things done. Read this to learn how to build a great e-Commerce culture.
5 golden rules to improve the call to action
August 25, 2026
We explore how to improve your call to action’s impact. Learn 5 golden rules to make your call to action more compelling. Read this so customers know what you want them to do.
Let’s recognise the value of e-Commerce Customer Service
August 19, 2026
We explore e-Commerce customer service’s vital role in online selling. Learn how to build the right team, system and process to keep online customers happy. Read this for ideas on how to improve your e-Commerce customer service.
52 ways to start testing e-Commerce websites
August 5, 2026
We explore the ins and outs of testing e-Commerce websites. Learn key user testing principles and how to specify and run e-Commerce website tests. Read this to learn 52 different tests you can run to improve your online store.
How to be a more creative company
July 1, 2026
We explore the people side of business creativity. Learn how to encourage creators and deal with critics and coasters. Read this for ideas on how to be a more creative company.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
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