Articles and guides about the test and learn approach. Used in agile methodology, it runs small tests and then applies those learning to bigger projects.
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Why read this? : We share 5 key actions which help you drive traffic to an e-Commerce site. Follow these steps to pull in more high-potential customers to your store. Read this for ideas on
Why read this? : We look at how you can use nudge psychology to boost e-Commerce sales. Learn the benefits of making the customer experience easier and more attractive, social and timely. Read this to
Why read this? : We explore where to find digital insights. Learn how to use them to make more customer-focused decisions. Read this to learn how digital insights can boost your brand’s health. Digital marketers
Why read this? : We look at how to set up and use an e-Commerce dashboard. Learn how to store, analyse and share your online selling data. Plus, learn the decisions it drives with our
Why read this? : We share some of the most common e-Commerce issues you face after launching an online store. Learn how to overcome challenges like slow sales, task prioritisation and building an e-Commerce culture.
Why read this? : We explore different options for quick and easy copywriting. Learn when and how to manage copy in-house or via a freelancer. Read this for quick and easy tips for quick and
Why read this? : We explore 12 e-Commerce capability areas covering skills, processes and systems that drive online selling success. Learn how these support the whole process from identifying opportunities to creating great experiences. Read
Why read this? : We share the challenges of the direct to consumer business model. Learn how D2C’s financial drivers can freak out accountants. We share lessons and examples from our first direct to consumer