Articles and guides which refer to technology. With a focus on how it applies to marketing, creative and e-Commerce activities.
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Why read this? : We dig into digital transformation and look at why it’s become such a disaster area. Learn what role digital should really play and the many ways transformation gets abused and misused.
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
Why read this? : Launching a new D2C store challenges functions like sales, IT and supply chain. We share examples of typical barriers they put up. Learn the types of objections you’ll get, and how to
Why read this? : We look at the benefits of your website in your digital marketing plan. Learn how it helps you hit key objectives like reach, engagement and sales. We also look at the systems,
Why read this? : We share how the Business-to-Business (B2B) buying process works and where CRM fits in. Learn the key activities which go into a B2B CRM program. We also share a case study
Why read this? : We share key lessons from the e-Commerce alcohol sales category. Learn why alcohol and e-Commerce is such a powerful mix. Then, soak up what we learned from our CX and martech
Why read this? : We show how testing e-Commerce websites makes sure everything works. Learn simple user testing principles, and what’s needed to specify and run e-Commerce website testing. Read this to learn 52 different tests
Why read this? : We look at 3 different perspectives on digital. First, learn how digital evangelists love digital, but can’t see much beyond it. Then, how and why digital deniers reject digital. And lastly
Why read this? : We look at how your product pages have to work differently when you’re selling higher value items. Learn how brands in the TV and car categories set up their search, technology
Why read this? : We look at the role of product information management systems in e-Commerce. Learn how to use them to get the right information in front of online shoppers. We share examples from big