Articles and guides which refer to technology. With a focus on how it applies to marketing, creative and e-Commerce activities.
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Why read this? : We dig into digital transformation and explore why it’s past its sell-by date. Learn the real role digital should play for customers and in your business. Read this to learn why
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
Why read this? : Launching direct-to-consumer (D2C) challenges functions like sales, IT and supply chain. We share examples of typical barriers they put up. Learn the types of objections you’ll get, and how to handle
Why read this? : We explore the business benefits that drive your website in digital marketing. Learn its role in hitting key objectives like reach, engagement and sales. We also review the systems, skills and
Why read this? : We look at the role of CRM in Business-to-Business (B2B) marketing. Learn which activities drive a successful B2B CRM program. Plus, learn from our case study to how CRM connects to
Why read this? : We share key lessons from the e-Commerce alcohol sales category. Learn why alcohol and e-Commerce make such a strong mix. Then, soak up the lessons from our CX and martech audits
Why read this? : We explore the ins and outs of testing e-Commerce websites. Learn key user testing principles and how to specify and run e-Commerce website tests. Read this to learn 52 different tests
Why read this? : We look at 3 different perspectives on digital. First, learn how digital evangelists love digital, but can’t see much beyond it. Then, how and why digital deniers reject digital. And lastly
Why read this? : We look at how your product pages work differently when selling higher-value items. Learn how our TV and car category examples set up their search, technology and customer experience. Read this
Why read this? : We explore e-Commerce product information management systems. Learn how to use them to get the right information in front of shoppers. We share examples of how Amazon, Google and WooCommerce do