Articles and guides which refer to technology. With a focus on how it applies to marketing, creative and e-Commerce activities.
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Why read this? : Using a marketing agency gives you access to extra skills and resources. But how do you work out which type of agency you need? We share the differences between generalist and specialist
Why read this? : Launching a new D2C store challenges functions like sales, IT and supply chain. We share examples of typical challenges you face in those areas. Learn the types of objections you’ll get and
Why read this? : We look at the role of your website in your digital marketing plan. Learn how it helps you hit key objectives like reach, engagement and sales. We also look at what systems,
Why read this? : We share how the Business-to-Business (B2B) buying process works and where CRM fits in. Learn the key activities which go into a B2B CRM program. We also share a case study
Why read this? E-Commerce alcohol sales have boomed as stuck-at-home customers get their booze delivered. That made us thirsty to explore this category. First, we look at why alcohol works so well in e-Commerce. Then,
Why read this? : We review the importance and impact of testing e-Commerce websites. You need to test your online store to make sure it all works smoothly for the customer. Learn simple user testing
Why read this? : We share the 3 types of “digital” people you’re most likely to run into. Learn about digital evangelists and where they go wrong. Learn the challenges you face with digital deniers.
Snapshot : How much of a difference does it make to your product pages when you’re selling higher value items? In this article, we look at examples of selling televisions and cars to learn about the differences
Why read this? : We look at the role of product information management systems in e-Commerce. Learn how to use them to get the right information in front of online shoppers. We share examples from big