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technology

Articles and guides which refer to technology. With a focus on how it applies to marketing, creative and e-Commerce activities.

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3 D2C challenges and how to overcome them

Why read this? : Launching direct-to-consumer (D2C) challenges functions like sales, IT and supply chain. We share examples of typical barriers you run into. Learn the types of objections you’ll get, and how to handle

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How to get the most out of B2B CRM

Why read this? : We look at the role of CRM in Business-to-Business (B2B) marketing. Learn from our case study which activities drive a successful B2B CRM program in B2B marketing. Read this for lessons

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