Dull ideas and how to brighten them
August 26, 2026
We explore how to spot dull ideas in marketing. Learn what causes dullness and how to fix it. Read this for inspiration on how to brighten dull ideas.
System 1
Articles and guides referring to System 1 thinking, taken from the behavioural science book Thinking, Fast and Slow by psychologist and author, Daniel Kahneman.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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5 creative habits you can start today
August 20, 2026
We explore 5 quick and easy creative habits you can start today. Learn how to nudge your thinking towards being more innovative. Read this to start building more creative habits.
5 marketing habits to inspire better ideas
July 13, 2026
We explore 5 marketing habits that sharpen your marketing thinking. Learn easy everyday routines that help you craft smarter marketing ideas. Read this to learn how to build better marketing habits.
Branding lessons from brilliant books about branding
August 12, 2026
We share branding lessons from 3 brilliant marketing books. Learn why brands must offer more than a functional benefit. Plus, what makes a brand charismatic and different. And the 6 key questions to answer over your brand’s lifetime. Read this to learn these brilliant branding lessons.
The 3D benefits of creative thinking
August 13, 2026
We explore the key marketing benefits of creative thinking. Learn how it helps you differentiate, drive customer experience and develop brand assets. Read this to maximise the marketing benefits you get from creative thinking.
Reviewing product page examples for e-Commerce content ideas
August 13, 2026
We explore content ideas from 3 different e-Commerce product page examples. Learn the types of images and information other brands use to increase conversions. Read this to stimulate content ideas for your own product pages.
5 thoughts about thinking for the New Year
May 7, 2026
We share 5 top-of-mind thoughts about thinking for the New Year. Learn how to sharpen your thinking with thoughtful ideas inspired by psychology and neuroscience. Read this to spark new thoughts about thinking for the New Year.
How to use emotions in creative work
August 21, 2026
We explore how using emotions helps creative work stand out and be more memorable. Learn how emotions work in the brain’s limbic system, and what that means for decision-making, communication and design. Read this to learn how to use emotions to engage your audience.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
