What a great project team looks and feels like
February 1, 2023
Why read this? : We look at how you set up and run a great project team. Learn the 3 key type of role you need to define, and what skills are needed for each.
supply chain
Articles and guides which relate to the supply chain industry. With a focus on how it relates to marketing and e-Commerce.
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3 D2C challenges and how to overcome them
January 27, 2023
Why read this? : Launching a new D2C store challenges functions like sales, IT and supply chain. We share examples of typical barriers you face in those areas. Learn the types of objections you’ll get, and
Case study of an online store profit and loss
January 30, 2023
Why read this? : Your profit and loss helps you track your online store’s finances. We go through this key financial report step by step and share an example from our first ever store. Read
How to do an e-Commerce forecast
January 30, 2023
Why read this? : Your e-Commerce forecast predicts how much you’ll sell online. We share different ways to set it up, and show how it impacts your marketing, supply and finance plans. Learn how to
How to improve marketing decision-making
January 30, 2023
Why read this? : We look at how decision-making works in marketing. Learn the different approaches, roles and styles you can use to improve the way you make decisions. Read this for ideas on how to
Barriers to e-Commerce – Not everyone’s a fan
January 31, 2023
Why read this? : There’s many benefits to selling online, but not everyone agrees with them. Learn from our example of the main barriers to e-Commerce we ran into setting up our first online store. We
Online store benefits – Connect, Commercialise, Control
January 31, 2023
Why read this? : We look at the direct-to-consumer (D2C) channel and the benefits you get from having an online store. Learn how it drives deeper customers connections. How it affect your commercial mix. And