Articles and guides which relate to the supply chain industry. With a focus on how it relates to marketing and e-Commerce.
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Why read this? : Launching a new D2C store challenges functions like sales, IT and supply chain. We share examples of typical challenges you face in those areas. Learn the types of objections you’ll get and
Why read this? : Your profit and loss helps you track your online store’s finances. We go through this key financial report step by step and share an example from our first ever store. Read
Why read this? : Your e-Commerce forecast predicts how much you’ll sell online. We share different ways to set it up, and show how it impacts your marketing, supply and finance plans. Learn how to
Why read this? : Success in marketing usually comes down to the decisions you make. But not many businesses think about how marketing decision-making works. Read this to learn about different approaches, roles and styles
Why read this? : There’s many benefits to selling online, but not everyone will be a fan. We share key barriers to e-Commerce we ran into setting up our first online store. Learn the types
Why read this? : We look at the direct-to-consumer (D2C) channel and the benefits you get from having an online store. Learn how it drives deeper customers connections. How it affect your commercial mix. And