What a great project team looks and feels like
April 18, 2023
Why read this? : We dive into how you set up and run a great marketing project team. Learn which skills drive the 3 key roles you need to assign. Read this to learn what
supply chain
Articles and guides which relate to the supply chain industry. With a focus on how it relates to marketing and e-Commerce.
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3 D2C challenges and how to overcome them
February 7, 2023
Why read this? : Launching a new D2C store challenges functions like sales, IT and supply chain. We share examples of typical barriers they put up. Learn the types of objections you’ll get, and how to
Case study of an online store profit and loss
April 27, 2023
Why read this? : Your profit and loss helps you track your online store’s finances. We go through this key financial report step by step and share an example from our first ever store. Read
How to do an e-Commerce forecast
March 9, 2023
Why read this? : Your e-Commerce forecast predicts how much you’ll sell online. We share different ways to set it up, and show how it impacts your marketing, supply and finance plans. Learn how to
How to improve marketing decision-making
February 17, 2023
Why read this? : We look at marketing decision-making. Learn the different approaches, roles and styles you can use to improve the way you make marketing decisions. Read this for ideas on how to make your
Barriers to e-Commerce – Not everyone’s a fan
May 15, 2023
Why read this? : We share examples of the main barriers to e-Commerce we ran into setting up our first online store. Learn from our experiences how to deal with different challenges you might face.
Online store benefits – Connect, Commercialise, Control
March 14, 2023
Why read this? : We look at the direct-to-consumer (D2C) channel and the benefits you get from having an online store. Learn how it drives deeper customers connections. How it affect your commercial mix. And how