What’s the purpose of brand purpose?
June 20, 2023
Why read this? : We look at the arguments for and against brand purpose. Learn why those for it say it’s a key part of your brand identity and point of difference. And learn why those
sunshine yellow
All articles and content which relates to Sunshine Yellow, the Extrovert Feeler type from Insight personality profile analysis.
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The 5Ws of idea generation
June 23, 2023
Why read this? : We look at different questions you can ask to improve your idea generation process. Learn how asking why, what, who, where and when helps you come up with better ideas. Read
The Three Monkeys of Creativity – What’s your creative personality style?
July 28, 2023
Why read this? : We look at different types of creative personality. Learn how insight profiles (and the three monkeys) shape a person’s approach to creativity. And what this means for their creative strengths and weaknesses.
The Three Monkeys of e-Commerce – What’s your e-Commerce style?
July 27, 2023
Why read this? : We look at the impact of different personality types in online selling. Learn how insight profiles which hear, see or speak no evil shapes your e-Commerce style. We share the good and
The three monkeys of marketing – personality types
July 4, 2023
Why read this? : We share examples of different marketing personality types. Learn how different Insight colour profiles make marketers act like the 3 wise monkeys. Read this for ideas on how to get the