
What’s the purpose of brand purpose?
Why read this? : We look at the arguments for and against having a brand purpose. Learn its positive role in brand identity, and in creating an inspiring point of difference. We also look at the
All articles and content which relates to Sunshine Yellow, the Extrovert Feeler type from Insight personality profile analysis.
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Why read this? : We look at the arguments for and against having a brand purpose. Learn its positive role in brand identity, and in creating an inspiring point of difference. We also look at the
Why read this? : Idea generation is the process which supplies the ideas that fuel your business growth. We show how you can improve that process by applying the 5W questions. Why, what, who, where and
Why read this? : We look at the different types of creative personality. Learn how insight profiles (and the three monkeys) shape a person’s approach to creativity. How they drive creative strengths, and also what
Why read this? : There’s many different personality types in online selling. We use Insight profiles and the Three Monkeys to help you work out your e-Commerce style. Learn the pros and cons of Sunshine Yellows, Fiery
Why read this? : We cover how you identify different marketing personality types. Learn how Insight profiles apply to marketers. We show how Sunshine Yellows, Fiery Reds and Cool Blues act like the 3 wise