10 easy tips to improve readability
August 29, 2022
Why read this? : Good writing is easy to read. But you may not know there are tools you can use to measure readability. We share 10 tips to help you improve your writing’s readability.
Strunk and White
Articles and guides which refer to the authors Strunk and White, best known for their book on writing The Elements of Style.
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The 5Ws of idea generation
June 7, 2022
Why read this? : Idea generation is the process that supplies the ideas you need to fuel your business growth. Applying the 5Ws – why, what, who, where and when – can make that process
Lessons we’ve learned writing about marketing
June 10, 2022
Why read this? : We like writing about marketing as it helps us research new topics, organise our ideas and share knowledge. Read this for a selection of writing ideas, inspiration and insights we’ve learned
5 habits to enhance your writing expertise
July 22, 2022
Why read this? : Building up your writing expertise is a big part of getting better at writing. We’ve got 5 habits we’ve found most useful to build writing expertise as we’ve written for this