10 easy tips to improve readability
April 18, 2023
Why read this? : Good writing is easy to read. We share 10 tips to help you improve your writing’s readability. Easy steps you can do right away with examples to inspire you. Read this for
Strunk and White
Articles and guides which refer to the authors Strunk and White, best known for their book on writing The Elements of Style.
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The 5Ws of idea generation
February 14, 2023
Why read this? : Idea generation is the process of finding ideas to fuel your business growth. We look at how you can improve that process using the 5W questions. Why, what, who, where and when.
Lessons we’ve learned writing about marketing
February 14, 2023
Why read this? : We share how writing about marketing has helped us organise our thinking, and share knowledge and ideas. Learn how that’s given us a fresh perspective on areas like customer insight, brand building
5 habits to enhance your writing expertise
May 30, 2023
Why read this? : We share 5 of our favourite habits which help enhance your writing expertise. Learn how easy, everyday actions can raise the quality of what you write. Read this to learn the