Articles and guides which refer to strategy. Comes after an analysis of the external environment and internal capabilities to define where a business is going and how it will get there.
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We look at what COVID-19 means for the future of market research. Learn how you can still get close to customers without being face-to-face. Read this to learn how empathy still drives customer insights and how that shapes the future of market research.
We look at why you need to take risks to build your competitive advantage. Learn why being audacious helps you go on the offensive in marketing. Read this to learn the thinking you need to build your competitive advantage.
We explore why calling yourself a strategist doesn’t make you strategic. Learn how we all have the same neurons that give us strategic brainpower. Read this to learn why you should beware the strategist.
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