Why read this? : We dig into digital transformation and explore why it’s past its sell-by date. Learn the real role digital should play for customers and in your business. Read this to learn why
Articles and guides which refer to strategy. Comes after an analysis of the external environment and internal capabilities to define where a business is going and how it will get there.
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Why read this? : Building a market attractiveness model helps you decide which customers to target. We go through the process of how you build one. Learn from our example how to gather the data and
Why read this? : You need a clear competitive strategy to succeed in e-Commerce. We explore what Porter’s cost leadership, differentiation and focus strategies mean for online selling. Plus, we share examples of each approach.
Why read this? : Your e-Commerce positioning defines which shoppers you go after and how you’ll persuade them to buy. We share how you create a positioning map and statement. Learn from our examples of