Articles and guides which refer to strategy. Comes after an analysis of the external environment and internal capabilities to define where a business is going and how it will get there.
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Why read this? : A market attractiveness model helps you decide which segments to target. We share how it works with an example of a common targeting decision. Learn the types of data you can
Why read this? : Marketing agencies give you access to extra skills and resources. But how do you work out which type of agency you need? Read this to learn how to define what type
Snapshot : The first time you look for e-Commerce insights, it’s not always clear where to start. So this week we share lessons from our first ever e-Commerce insights project. Learn about the free information that
Why read this? : You need a clear competitive strategy in e-Commerce to succeed. We review what Porter’s cost leadership, differentiation and focus strategies mean for online selling. Learn the pros and cons of each
Why read this? : Your e-Commerce positioning defines which shoppers you go after and how you’ll persuade them to buy. We share how you create a positioning map and statement. Learn from our examples of
Why read this? : Strategy is something we can all do. No need to call yourself a strategist. Learn how what happens in our brains drives where strategy starts. Learn why you should beware anyone