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story type

Articles and guides which relate to story type. Used in storytelling to define a common template that gives the premise and shape of a story.

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A stag lying down in a field looking directly at the camera

Remember the value of storytelling

Why read this? : We explore the value of storytelling. Great stories draw customers in and bring your brand to life. Learn how from our example stories taken from categories like whisky, TV and travel.

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