Articles and guides which relate to story structure. Used in storytelling to define the basic elements and order of a story.
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Why read this? : We look at how storytelling works in market research. Learn how tools like story types and structure help you tell a more compelling research story. Read this for ideas on mastering the
Why read this? : We look at how politics and fear of change drive many common marketing barriers. Learn from our story of how one marketing manager overcomes 5 barriers to their new idea. Read
Why read this? : We look at how to use story structure to improve your brand story’s impact. Learn how story structure gives stories an engaging and familiar shape, and creates drama that’ll keep your
Why read this? : We look at the value of storytelling in marketing. Great stories draw customers in and make your brand more engaging and memorable. Learn how from our example stories taken from categories