Articles and guides which relate to story structure. Used in storytelling to define the basic elements and order of a story.
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Why read this? : We show how storytelling helps improve the way you communicate market research results. Learn how to tell a more compelling story with your research using story types and structure. Read this to
Why read this? : Barriers often go up when you try to introduce new ideas in marketing. Your ideas can get bogged down in politics and fear of change. Read this story to learn how one
Why read this? : We look at how you can use story structure to improve the impact of your brand’s story. Learn how story structure gives stories an engaging and familiar shape, and creates drama
Why read this? : We look at the value of storytelling in advertising and marketing. Great stories draw customers in, and make your brand more engaging and enduring. Learn how that works with our example stories