All articles and content which relate to Steve Krug, author of the book Don’t Make Me Think, which covers the essentials of website UX and testing.
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Why read this? : We look at how you can use nudge psychology to boost e-Commerce sales. Learn the benefits of making the customer experience easier and more attractive, social and timely. Read this to
Why read this? : We share key lessons from the e-Commerce alcohol sales category. Learn why alcohol and e-Commerce make such a strong mix. Then, soak up the lessons from our CX and martech audits
Why read this? : We show why and how testing e-Commerce websites matters so much. Learn key user testing principles, and what’s needed to specify and run e-Commerce website tests. Read this to learn 52