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Starbucks

All posts and articles which refer to global coffee and cafe giant, Starbucks. With a focus on their marketing and e-Commerce.

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The value of brand values

Why read this? : We explore how to define and use your brand values. Learn from our examples of brands that excel at bringing their values to life. Read this to learn the value of

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The importance of market research

Why read this? : We look at the importance of market research. Learn why understanding customer needs and wants matters so much in marketing. Plus, we share examples of how market research shapes the marketing

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