The value of brand values
February 7, 2023
Why read this? : Brand values set out what your brand stands for. But how do you decide what they are? We go through how to start thinking about values. Plus learn from our examples of
Starbucks
All posts and articles which refer to global coffee and cafe giant, Starbucks. With a focus on their marketing and e-Commerce.
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Be a challenger brand in 2022
January 30, 2023
Why read this? : We look at what it takes to be a strong challenger brand. Learn the 8 different ways you can set yourself apart from the market leader. We share examples of brands which
The importance of market research
January 31, 2023
Why read this? : We look at the importance of market research. Learn why understanding customer needs and wants means so much in marketing. And learn from our examples where market research fits into different areas