The value of brand values
October 5, 2022
Why read this? : Brand values set out what your brand stands for, and what it does. But how do you decide what they are? We go through a simple values model to help start
Starbucks
All posts and articles which refer to global coffee and cafe giant, Starbucks. With a focus on their marketing and e-Commerce.
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Be a challenger brand in 2022
August 19, 2022
Why read this? : Any brand that isn’t market leader is a challenger brand. We cover 8 different ways you can be a stronger challenger. For example, learn why it’s important to break with the
The importance of market research
September 14, 2022
Why read this? : We look at the importance of market research. Learn why understanding customer needs and wants means so much in marketing. And learn from our examples where market research fits into different areas