All posts and articles which refer to global coffee and cafe giant, Starbucks. With a focus on their marketing and e-Commerce.
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We explore the value of telling your brand origin story. Learn when it works best, when it only kinda works and when you shouldn’t bother. Read this to work out when to share your brand origin story.
We use Paul Rand’s logo evaluation criteria to learn from 5 of the world’s most famous logos. Be inspired by the thinking and stories behind stand-out logos from Nike, Apple, Starbucks, Mercedes and Qantas. Read this to learn more about the art of logo evaluation.
We explore how to define and use your brand values. Learn from our examples of brands that excel at bringing their values to life. Read this to learn the value of brand values.
We explore what it takes to be a challenger brand. Learn why this approach works from our examples of brands which do it brilliantly. Read this to learn how to be a harder-hitting challenger brand.
We explore the importance of market research. Learn why understanding customer needs and wants matters so much. Plus, examples of how research shapes marketing activity. Read this to learn more about the importance of market research.
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