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Starbucks

All posts and articles which refer to global coffee and cafe giant, Starbucks. With a focus on their marketing and e-Commerce.

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The value of brand values

Why read this? : Brand values set out what your brand stands for, and what it does. But how do you decide what they are? We go through a simple values model to help start

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Be a challenger brand in 2022

Why read this? : Any brand that isn’t market leader is a challenger brand.  We cover 8 different ways you can be a stronger challenger. For example, learn why it’s important to break with the

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The importance of market research

Why read this? : We look at the importance of market research. Learn why understanding customer needs and wants means so much in marketing. And learn from our examples where market research fits into different areas

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