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stakeholder

Articles and guides which refer to the idea of a stakeholder. Used in project management to identify people who have a stake in the decision-making and outcomes of a project.

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The word yes writing into sand

What’s the purpose of brand purpose?

Why read this? : There’s arguments for and against having a brand purpose. This article reviews both sides. Learn what brand purpose advocates focus on. This includes its role in brand identity, in inspiring customers

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