What a great project team looks and feels like
August 1, 2023
Why read this? : We dive into how you set up and run a great marketing project team. Learn which skills drive the 3 key roles you need to assign. Read this to learn what
stakeholder
Articles and guides which refer to the idea of a stakeholder. Used in project management to identify people who have a stake in the decision-making and outcomes of a project.
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What’s the purpose of brand purpose?
June 20, 2023
Why read this? : We look at the arguments for and against brand purpose. Learn why those for it say it’s a key part of your brand identity and point of difference. And learn why those