How to drive traffic to an e-Commerce site
May 10, 2023
Why read this? : We share the 5 key actions which help you drive traffic to an e-Commerce site. Learn this process to pull in high potential customers to your store. Read this for ideas
social media lessons
All articles and content which relate to social media, including social media strategy, social media platforms and social media content.
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How to improve your D2C experience
May 10, 2023
Why read this? : We look at how to improve the Direct-to-Consumer (D2C) experience for your customers. Learn how to sharpen your thinking with insights, competitive strategy and positioning. And then learn how to turn those
Use digital insights to boost your brand’s health
May 25, 2023
Why read this? : We share how to use digital insights to grow your brand. Learn how to find and use them to make more customer focussed decisions. Read this to learn where digital insights make
6 key questions to ask when evaluating photos
May 25, 2023
Why read this? : We dig into the skill of evaluating photos to be used for marketing. Learn the 6 key questions which help make sure your photos supports your marketing objectives. We also share
What type of agency does your marketing need?
May 19, 2023
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
Quick and easy tips for quick and easy copywriting
March 9, 2023
Why read this? : Many businesses use their agencies to handle copywriting, but it’s not always the fastest or cheapest option. If you need it done quick, easy and cheap, there are other copywriting options. Read
Story structure lessons you can use on your brand
January 30, 2023
Why read this? : Learning about story structure improves how you tell your brand’s story. Well-structured stories draw the audience in. In this article, we show how story structure gives stories an engaging and familiar
Online marketing opportunities from communications, social and productivity consumer needs
May 9, 2023
Why read this? : We look at online marketing opportunities in the areas of communications, social and productivity. Learn what kinds of services you can offer to help meet those needs. Read this for ideas
Online Graphic Design resources for new designers
May 24, 2023
Why read this? : We share a selection of our favourite online graphic design resources. Use these inspiring resources to learn specific tools and techniques, and source specific design elements. Read this to learn how
Bank advertising – what’s the story here?
March 22, 2023
Why read this? : We show how you can practice your advertising evaluation skills by analysing adverts from other categories. Learn how with our examples of bank advertising from Bankwest, Commbank and ANZ Bank. We try
Grow your business with digital services
February 21, 2023
Why read this? : We look at how you can grow your business by providing digital services. Learn about how to meet online customer needs in service areas like information, entertainment and shopping. Read this to
See the benefits of Photoshop for marketing (and e-Commerce)
May 11, 2023
Why read this? : We share the 5 key areas where Photoshop’s used in marketing. Learn how to use it in market research, brand identity, advertising, digital marketing and e-Commerce. Read this to learn the