How to drive traffic to an e-Commerce site
July 25, 2023
Why read this? : We share 5 key actions which help you drive traffic to an e-Commerce site. Follow these steps to pull in more high potential customers to your store. Read this for ideas
social media lessons
All articles and content which relate to social media, including social media strategy, social media platforms and social media content.
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How to improve your D2C experience
September 8, 2023
Why read this? : We look at how to improve your customers’ Direct-to-Consumer (D2C) experience. Learn how to sharpen your thinking with insights, competitive strategy and positioning. Then how to turn those thoughts into customer-facing
Use digital insights to boost your brand’s health
September 11, 2023
Why read this? : We explore where to find digital insights. Learn how to use them to make more customer-focused decisions. Read this to learn how digital insights can boost your brand’s health. Digital marketers
6 key questions to ask when evaluating photos
September 12, 2023
Why read this? : We explore the best way to approach evaluating photos. Learn which questions to ask to ensure photography supports your marketing objectives. We also share tips on working with professional photographers. Read
What type of agency does your marketing need?
September 14, 2023
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
Quick and easy tips for quick and easy copywriting
July 18, 2023
Why read this? : We look at your options if you need quick and easy copywriting. Learn when and how to manage copy in-house or via a freelancer. Read this for quick and easy tips
Story structure lessons you can use on your brand
September 14, 2023
Why read this? : We look at how to use story structure to improve your brand story’s impact. Learn how story structure gives stories an engaging and familiar shape, and creates drama that’ll keep your
Online marketing opportunities from communications, social and productivity consumer needs
September 20, 2023
Why read this? : We look at online marketing opportunities in the areas of communications, social and productivity. Learn what kinds of services you can offer to help meet those needs. Read this for ideas
Online Graphic Design resources for new designers
September 21, 2023
Why read this? : We share a selection of our favourite online graphic design resources. Learn how to use these to learn specific tools and techniques, and source specific design elements. Read this to learn
Bank advertising – what’s the story here?
July 28, 2023
Why read this? : We show how you can analyse adverts from other categories to practice your advertising evaluation skills. Follow along as we look at bank advertising examples by Bankwest, Commbank and ANZ Bank.
Grow your business with digital services
June 29, 2023
Why read this? : We look at how you can grow your business by providing digital services. Learn how to meet online customer needs in areas like information, entertainment and shopping. Read this to learn
See the benefits of Photoshop for marketing (and e-Commerce)
September 25, 2023
Why read this? : We share the 5 key areas where Photoshop is used in marketing. Learn how to use it in market research, brand identity, advertising, digital marketing and e-Commerce. Read this to learn