
Managing bias in market research
Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how
Articles and guides which refer to the idea of social acceptance bias. This is where individuals state opinions to fit in with a group, even if they actually think and feel something different.
Get in touch if you can’t find what you’re looking for …
Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how