Articles and ideas which relate to the snacks industry. With a focus on what it does with marketing, creative and e-Commerce.
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Why read this? : We look at different tone of voice examples to show its impact on brand identity. Learn how the way a brand sounds changes what customers think and feel about it. Read
Why read this? : We look at the weird world of brand logo design. Learn when it’s used and what it’s for. We also look at some current examples and how they’re covered in the
Why read this? : We look at the realities of how focus groups work. Learn why they’re a great way to gather feedback, but also why they don’t always go smoothly. Read this for ideas