Articles and ideas which relate to the snacks industry. With a focus on what it does with marketing, creative and e-Commerce.
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Why read this? : We share different tone of voice examples to show the difference this makes to a brand’s identity. Learn how the words a brand uses brings its values and positioning to life.
Why read this? : Your brand logo is a key part of your brand identity. We show how you use it to introduce, identify and differentiate your brand. Lear about the differences between how customers see
Why read this? : Focus groups are a great way to ask questions and gather customer feedback. But they don’t always go smoothly. We share our top 5 most and least favourite things about working with