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Six hats

Articles and guides which refer to the creative thinking process of Six Hats, invented by Edward DeBono. With a focus on how it impacts marketing, creative and e-Commerce activities.

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9 post-its on a wall, each with a single big question mark on it

Creating ideas – how to start

We explore why it can be hard to start creating ideas. Learn how to reframe these challenges as creative opportunities. Read this to kick off your creative process more effectively.

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Woman wearing a blue fedora hat

The value of Six Hats creative thinking

We explore Edward De Bono’s Six Hats creative thinking process. Learn how it works and the pros and cons of using it. Then, see it applied to a business case study. Read this to learn how Six Hats helps you think more creatively.

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Yellow post it with illustration of a lightbulb pinned to a wooden pin board

Creative problem-solving? Here’s an idea

We share quick and easy ideas to improve your creative problem-solving. Learn about positive problem framing. The value of asking “why” to diagnose problems. And how to avoid killing ideas too early. Read this to improve your creative problem-solving.

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Check the brightness of your brand's creative habits

Logical Lou holding a sign that reads - Worried your brand's ideas are dull? Check your creative habits with our free ChiQ test.

Brands that consistently bring the brightest ideas to life build great creative habits and processes.

Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.

10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.

Take the test to find out more.

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Our mission is to build better brands with brighter ideas.

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