
Creating ideas – how to start
We explore why it can be hard to start creating ideas. Learn how to reframe these challenges as creative opportunities. Read this to kick off your creative process more effectively.
Articles and guides which refer to the creative thinking process of Six Hats, invented by Edward DeBono. With a focus on how it impacts marketing, creative and e-Commerce activities.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.

We explore why it can be hard to start creating ideas. Learn how to reframe these challenges as creative opportunities. Read this to kick off your creative process more effectively.

We explore the serious benefits of playfulfulness in marketing. Learn how play helps you create more imaginative brand-growing ideas. Read this to learn the positive impact of playful marketing.

We explore Edward De Bono’s Six Hats creative thinking process. Learn how it works and the pros and cons of using it. Then, see it applied to a business case study. Read this to learn how Six Hats helps you think more creatively.

We share quick and easy ideas to improve your creative problem-solving. Learn about positive problem framing. The value of asking “why” to diagnose problems. And how to avoid killing ideas too early. Read this to improve your creative problem-solving.

We explore the people side of business creativity. Learn how to encourage creators and deal with critics and coasters. Read this for ideas on how to be a more creative company.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
