Articles and guides which relate to the idea of shopping. With a focus on how it relates to marketing, creative and e-Commerce.
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Why read this? : It can be hard to know where to start with e-Commerce insight. We share what we learned the first time we did an e-Commerce insights project. Learn the information sources and
Why read this? : We review the importance and impact of testing e-Commerce websites. You need to test your online store to make sure it all works smoothly for the customer. Learn simple user testing
Why read this? : It’s easy to claim you’re an e-Commerce expert, but much harder to prove it. It’s still a relatively new skill. This week, we share the key skills that real e-Commerce experts bring.
Why read this? : E-Commerce has boomed during Covid-19. But long term success still depends on knowing what do online shoppers want. We share why and how to build convenience, range and price into your
Why read this? : We launched our first online store as Three-Brains last week. While it’s still top of mind, we share lessons we’re picking up about selling t-shirts online. Read this to learn about