
The 5Ws of e-Commerce market research
Why read this? : We use the 5Ws approach on e-Commerce market research. Learn how asking who, what, where, when and why helps you work out how to research online shopping. Read this to learn how
Articles and guides which relate to the idea of shopping. With a focus on how it relates to marketing, creative and e-Commerce.
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Why read this? : We use the 5Ws approach on e-Commerce market research. Learn how asking who, what, where, when and why helps you work out how to research online shopping. Read this to learn how
Why read this? : We look at where you start when you’re looking for e-Commerce insights. Learn from the information sources and key processes we used on our first ever e-Commerce insights projects. Read this to
Why read this? : We show how testing e-Commerce websites makes sure everything works. Learn simple user testing principles, and what’s needed to specify and run e-Commerce website testing. Read this to learn 52 different tests
Why read this? : It’s easy to claim you’re an e-Commerce expert, but much harder to prove it. It’s still a relatively new skill. This week, we share the key skills that real e-Commerce experts bring.
Why read this? : E-Commerce has boomed during Covid-19. But long term success still depends on answering a key question. What do online shoppers want? We review key areas like convenience, range and price and show
Why read this? : Our first online store as Three-Brains launched last week. We share some of our initial lessons from selling t-shirts online. Learn more about areas like delivery, pricing and using insights to drive