The 5Ws of e-Commerce market research
July 6, 2023
Why read this? : We go through a 5Ws on e-Commerce market research. Learn the key types of question to ask when researching online shopping. Read this to learn how to structure your thinking and
shopping
Articles and guides which relate to the idea of shopping. With a focus on how it relates to marketing, creative and e-Commerce.
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Where do you start with e-Commerce insights?
August 15, 2023
Why read this? : We look at how to start looking for e-Commerce insights. Learn the information sources and processes which got us through our first e-Commerce insights project. Read this to learn how to
52 ways to start testing e-Commerce websites
July 25, 2023
Why read this? : We show why and how testing e-Commerce websites matters so much. Learn key user testing principles, and what’s needed to specify and run e-Commerce website tests. Read this to learn 52
How to tell how good your e-Commerce expert actually is
September 15, 2023
Why read this? : We explore why customer focus, connectivity and a focus on action are the signs of true e-Commerce expertise. Plus, learn what red flags to look out for when looking for an
What do online shoppers want from e-Commerce?
September 19, 2023
Why read this? : The path to e-Commerce success starts with answering a key question. What do online shoppers want? We show the impact shopper wants like convenience, range and price have on e-Commerce planning.
Selling t-shirts online – week one learnings
June 8, 2023
Why read this? : Our first online store as Three-Brains launched last week. We share some of our initial lessons from selling t-shirts online. Learn more about areas like delivery, pricing and using insights to drive