Articles and guides which relate to the idea of shopping. With a focus on how it relates to marketing, creative and e-Commerce.
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Why read this? : We use the 5Ws approach on e-Commerce market research. Learn how asking who, what, where, when and why helps you work out how to research online shopping. Read this to learn how
Why read this? : We look at where you start when you’re looking for e-Commerce insights. Learn from the information sources and key processes we used on our first ever e-Commerce insights projects. Read this to
Why read this? : We show how testing e-Commerce websites makes sure everything works. Learn simple user testing principles, and what’s needed to specify and run e-Commerce website testing. Read this to learn 52 different tests
Why read this? : It’s easy to claim you’re an e-Commerce expert, but much harder to prove it. It’s still a relatively new skill. This week, we share the key skills that real e-Commerce experts bring.
Why read this? : E-Commerce has boomed during Covid-19. But long term success still depends on answering a key question. What do online shoppers want? We review key areas like convenience, range and price and show
Why read this? : Our first online store as Three-Brains launched last week. We share some of our initial lessons from selling t-shirts online. Learn more about areas like delivery, pricing and using insights to drive