The 5Ws of e-Commerce market research
June 1, 2026
We do a 5Ws on e-Commerce market research. Learn the key questions to ask when researching online shopping. Read this to learn how to plan your e-Commerce market research.
shopping
Articles and guides which relate to the idea of shopping. With a focus on how it relates to marketing, creative and e-Commerce.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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Where do you start with e-Commerce insights?
June 22, 2026
We explore how to start looking for e-Commerce insights. Learn the information sources and processes which got us through our first e-Commerce insights project. Read this to learn how to find and use e-Commerce insights.
52 ways to start testing e-Commerce websites
August 5, 2026
We explore the ins and outs of testing e-Commerce websites. Learn key user testing principles and how to specify and run e-Commerce website tests. Read this to learn 52 different tests you can run to improve your online store.
How to tell how good your e-Commerce expert actually is
September 7, 2026
We share the 3 key skills to look for in an e-Commerce expert. Plus, the red flags on those who are winging it. Read this to learn how to identify a genuine e-Commerce expert.
What do online shoppers want from e-Commerce?
August 4, 2026
What do online shoppers want? We explore how key e-Commerce benefits like convenience, range and price meet shopper needs. Read this to learn about the most common benefits sought by online shoppers.
Selling t-shirts online – week one learnings
August 31, 2026
Our first online store as Three-Brains launched last week. We share our initial thoughts about selling t-shirts online. Learn about our experience of delivery, pricing and using insights to create designs. Read this to learn more about selling t-shirts online.
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