How leaders in e-Commerce excel
July 2, 2026
We explore what’s needed for leaders in e-Commerce to excel. Learn 9 key skills great e-Commerce leaders master. Read this for ideas on how to succeed as an e-Commerce leader.
shopping experience
Articles and guides which relate to the shopping experience. With a focus on how it relates to marketing, creative and e-Commerce.
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Ideas to fix 9 common e-Commerce friction points
August 31, 2026
We explore how to fix 9 common e-Commerce friction points. Learn from our obvious and non-obvious friction fixes. Read this to get fitter and faster at fixing friction points.
Reviewing product page examples for e-Commerce content ideas
August 13, 2026
We explore content ideas from 3 different e-Commerce product page examples. Learn the types of images and information other brands use to increase conversions. Read this to stimulate content ideas for your own product pages.
How to drive traffic to an e-Commerce site
August 13, 2026
We share 5 key ways to drive traffic to an e-Commerce site. Learn how to attract more high-potential shoppers to your store. Read this for ideas on boosting visits to your online shop.
The 5Ws of e-Commerce market research
June 1, 2026
We do a 5Ws on e-Commerce market research. Learn the key questions to ask when researching online shopping. Read this to learn how to plan your e-Commerce market research.
Show me the money – managing e-Commerce payments
August 10, 2026
We look at the challenges in managing e-Commerce payments. Learn how payment gateways help you manage payments securely, and how to find and choose the right provider. Read this to learn how to master e-Commerce payments.
What you learn from a D2C post-launch review
June 2, 2026
We share what you learn from doing a D2C post-launch review. Learn who to involve, what to cover, and when it should happen. Plus, how to turn the learnings into a compelling story. Read this to learn how to do a D2C post-launch review.
How to improve your D2C experience
June 4, 2026
We explore ways to improve the Direct-to-Consumer (D2C) experience. Learn how to sharpen your insights, competitive strategy and positioning. Then, how to turn those into customer-facing activities. Read this for ideas on how to optimise D2C.
Where do you start with e-Commerce insights?
June 22, 2026
We explore how to start looking for e-Commerce insights. Learn the information sources and processes which got us through our first e-Commerce insights project. Read this to learn how to find and use e-Commerce insights.
52 ways to start testing e-Commerce websites
August 5, 2026
We explore the ins and outs of testing e-Commerce websites. Learn key user testing principles and how to specify and run e-Commerce website tests. Read this to learn 52 different tests you can run to improve your online store.
E-Commerce capability – 12 ways to drive success
September 8, 2026
We explore 12 e-Commerce capability areas covering skills, processes and systems. Learn how these support the whole process from identifying opportunities to creating selling experiences. Read this to learn how to build your e-Commerce capability plan.
Learn more about e-Commerce thanks to the magpie
September 3, 2026
We explore why the “curious and pick things up as you go” approach of the magpie works in e-Commerce. Learn from the examples we share from our first-ever D2C project. Read this to learn more about e-Commerce.
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