Articles and guides which refer to the idea of the shopper. With a focus on how to use marketing, creative and e-Commerce to attract more shoppers.
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Why read this? : We explore how e-Commerce category management improves the way you work with online retailers. Learn the different skills it covers, and how to create a shared goal and approach. Read this
Why read this? : We go through a 5Ws on e-Commerce market research. Learn the key types of questions to ask when researching online shopping. Read this to learn how to structure your thinking and
Why read this? : We explore the ins and outs of testing e-Commerce websites. Learn key user testing principles and how to specify and run e-Commerce website tests. Read this to learn 52 different tests