Articles and guides which refer to leading e-Commerce platform, Shopify. With a focus on how to use it to drive your marketing and e-Commerce activities.
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Why read this? : We explore the challenges of managing online store pricing. Learn the 3 key areas which shape your D2C pricing strategy. Read this for better-planned and more profitable online store pricing. Before
Why read this? : We share what IT skills are required for e-Commerce. Learn how IT supports each step in the online shopping experience. We cover the role of IT in digital media, websites, payments,
Why read this? : We explore the ins and outs of testing e-Commerce websites. Learn key user testing principles and how to specify and run e-Commerce website tests. Read this to learn 52 different tests
Why read this? : We explore why customer focus, connectivity and a focus on action are the signs of true e-Commerce expertise. Plus, learn what red flags to look out for when looking for an
Why read this? : We explore 4 actions which help you find your e-Commerce competitive advantage. Learn how customer knowledge, brand building, experience creation and a learning approach help you get ahead. Read this to
Why read this? : We look at how your product pages work differently when selling higher-value items. Learn how our TV and car category examples set up their search, technology and customer experience. Read this
Why read this? : We explore e-Commerce product information management systems. Learn how to use them to get the right information in front of shoppers. We share examples of how Amazon, Google and WooCommerce do
Why read this? : The path to e-Commerce success starts with answering a key question. What do online shoppers want? We show the impact shopper wants like convenience, range and price have on e-Commerce planning.
Why read this? : We share the challenges of the direct to consumer business model. Learn how D2C’s financial drivers can freak out accountants. We share lessons and examples from our first direct to consumer
Why read this? : We share thoughts from our recent first Three-Brains Spreadshirt shop launch. Learn how we came up with our first designs and the technicalities of setting up the shop. Plus, we share