Ideas to fix 9 common e-Commerce friction points
August 31, 2026
We explore how to fix 9 common e-Commerce friction points. Learn from our obvious and non-obvious friction fixes. Read this to get fitter and faster at fixing friction points.
Shopify
Articles and guides which refer to leading e-Commerce platform, Shopify. With a focus on how to use it to drive your marketing and e-Commerce activities.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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How to manage online store pricing
May 6, 2026
We explore the challenges of managing online store pricing. Learn the 3 key areas which shape your D2C pricing strategy. Read this to plan for more profitable online store pricing.
What IT skills are required for e-Commerce?
June 16, 2026
We share what IT skills are required for e-Commerce. Learn how IT supports key online shopping experiences like digital media, websites, payments, order to delivery and customer service. Read this to learn the IT skills you need in e-Commerce.
52 ways to start testing e-Commerce websites
August 5, 2026
We explore the ins and outs of testing e-Commerce websites. Learn key user testing principles and how to specify and run e-Commerce website tests. Read this to learn 52 different tests you can run to improve your online store.
How to tell how good your e-Commerce expert actually is
May 12, 2026
We share the 3 key skills to look for in an e-Commerce expert. Plus, the red flags on those who are winging it. Read this to learn how to identify a genuine e-Commerce expert.
Four key lessons to find your e-Commerce competitive advantage
May 12, 2026
We explore 4 areas that help you find your e-Commerce competitive advantage. Learn how analysing customer, brand, experience and learning helps you find your point of difference. Read this to learn how to craft a compelling e-Commerce competitive advantage.
Product pages and selling high ticket products online
June 29, 2026
We explore how selling higher-value items affects your product pages. Learn the impact on search, technology and customer experience from our TV and car category examples. Read this for ideas on better ways to sell high ticket products online.
E-commerce product information management. Not cool.
September 3, 2026
We explore e-Commerce product information management systems. Learn how to use them to get the right information in front of shoppers. We share examples of how Amazon, Google and WooCommerce do it. Read this to learn how to optimise product information management systems.
What do online shoppers want from e-Commerce?
August 4, 2026
What do online shoppers want? We explore how key e-Commerce benefits like convenience, range and price meet shopper needs. Read this to learn about the most common benefits sought by online shoppers.
Direct to consumer business model – freak out accountants
August 3, 2026
We share the challenges of the direct to consumer business model. Learn how D2C’s financial drivers can freak out accountants. We share lessons and examples from our first direct to consumer business model. Read this to learn how to navigate the financial challenges of D2C.
Three-brains Spreadshirt shop launch – it’s up and running!
August 3, 2026
We share thoughts from our recent Three-Brains Spreadshirt shop launch. Learn how we came up with our first designs and the technicalities of setting up the shop. Read this for ideas on what it takes to launch a Spreadshirt shop.
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