How to craft a more memorable brand
August 26, 2026
We explore how brands benefit from better understanding of how memory works. Learn how to make your brand stick in customers’ heads. Read this to learn how to craft a more memorable brand.
sensory appeal
All articles and content relating to the concept of sensory appeal. With a focus on how to apply its lessons in marketing, creativity and e-Commerce.
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A cleverer consideration of brand consideration
July 6, 2026
We explore the psychology behind brand consideration. Learn how different brain areas shape the way customers consider brands. Read this for ideas on reconsidering consideration.
Brand awareness – what did you have in mind?
August 25, 2026
We explore how brand awareness works in customers’ brains. Learn how to tailor your marketing activity to target the right brain areas. Read this to build smarter brand awareness.
Making sense of sensory appeal in creative work
July 6, 2026
We explore the role of sensory appeal in creative work. Learn why stirring the senses makes your creative stickier. Read this to learn how to make more sense of sensory appeal.
How to explain marketing to non-marketers
September 1, 2026
We explore how marketing needs other functions to get things done. Learn how to explain marketing in simple, motivating ways so non-marketers help rather than hinder you. Read this for ideas on how to explain marketing to non-marketers.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
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