
Why brands matter
We explore why brands matter. Learn from our examples how branding helps you charge more, get more space and connect better with customers. Read this to learn the long-term benefits of building brilliant brands.
All posts and article which refer to global dental care and hygiene brand Sensodyne. With a focus on their marketing and e-Commerce.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.

We explore why brands matter. Learn from our examples how branding helps you charge more, get more space and connect better with customers. Read this to learn the long-term benefits of building brilliant brands.

We review the importance of packaging for e-Commerce. Learn from our sample of online baskets how to make your packaging stand out on the digital shelf. Read this for design ideas to make your packaging work harder in e-Commerce.
To hear our latest ideas first, enter your email details below to receive email updates. Be among the first to hear our new marketing, creative and e-Commerce ideas.

Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
