How to craft a more memorable brand
August 26, 2026
We explore how brands benefit from better understanding of how memory works. Learn how to make your brand stick in customers’ heads. Read this to learn how to craft a more memorable brand.
senses
All articles and content relating to the 5 senses – sight, sound, taste, touch and smell. With a focus on their impact on marketing and creativity.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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A cleverer consideration of brand consideration
July 6, 2026
We explore the psychology behind brand consideration. Learn how different brain areas shape the way customers consider brands. Read this for ideas on reconsidering consideration.
Meet Emotional Eddy – The artist who makes life worth living
July 3, 2026
We introduce you to Emotional Eddy. Learn what the emotional part of your brain does for you. Read this to learn how and when you stir your emotions.
Making sense of sensory appeal in creative work
July 6, 2026
We explore the role of sensory appeal in creative work. Learn why stirring the senses makes your creative stickier. Read this to learn how to make more sense of sensory appeal.
How to explain marketing to non-marketers
September 1, 2026
We explore how marketing needs other functions to get things done. Learn how to explain marketing in simple, motivating ways so non-marketers help rather than hinder you. Read this for ideas on how to explain marketing to non-marketers.
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10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
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