Managing bias in market research
March 28, 2023
Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how
self serving bias
Articles and guides which refer to the idea of self-serving bias. This is where you favour data and research which benefits you, rather than looking at it objectively.
With a focus on how it impacts on marketing, creative and e-Commerce activities.
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