Maverick marketing – more of it, please
July 6, 2026
We explore the need for more maverick marketing. Learn the drivers and impact of challenging the status quo. Read this for ideas on making your marketing less mundane.
segmentation
Articles and ideas which relate to market segmentation. With a focus on how it relates to marketing, creative and e-Commerce.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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The 5Ws of e-Commerce market research
June 1, 2026
We do a 5Ws on e-Commerce market research. Learn the key questions to ask when researching online shopping. Read this to learn how to plan your e-Commerce market research.
Building an e-Commerce strategy example
August 10, 2026
We walk through an e-Commerce strategy example for a pizza delivery business. Learn how to identify opportunities. How to plan capabilities. And which decisions drive the strategy. Read this for an example of building an e-Commerce strategy.
Sowing the seeds of e-Commerce growth
August 7, 2026
We explore how to find e-Commerce growth opportunities. Learn how to identify and go after different growth sources. Plus, how to position yourself to meet your ideal customer’s needs. Read this to learn how to sow the seeds of your future e-Commerce growth.
Getting the most out of your media agency
June 4, 2026
We explore the best way to work with your media agency. Learn the services they should offer, the objectives you should set, and what makes the best agencies stand out. Read this to get more out of your media agency.
Using the market attractiveness model for targeting
August 6, 2026
Building a market attractiveness model helps you decide which customers to target. We go through the process of how you build one. Learn from our example how to gather the data and how to calculate market attractiveness scores. Read this to learn how to build a market attractiveness model to make better targeting decisions.
Get the most out of segmentation research
June 24, 2026
We explore the key steps in the segmentation research process. Learn how to use it to sharpen your marketing plan. Read this to learn how to make more customer-led decisions using segmentation research.
E-Commerce positioning – a perfect place for marketing and e-Commerce to connect
July 9, 2026
Your e-Commerce positioning defines which customers you target and how you persuade them to buy. Learn how to create a positioning map and statement, and explore examples of brands activating their e-Commerce positioning. Read this to plan how to position yourself in e-Commerce.
Customer segment profiles – how to make your customer the hero
August 25, 2026
We share how to create and use customer segment profiles to define and describe your target audience. Learn how they help you craft a more compelling connection with customers. Read this to learn how to make the customer the hero of your brand’s story.
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