Maverick marketing – more of it, please
July 6, 2026
We explore the need for more maverick marketing. Learn the drivers and impact of challenging the status quo. Read this for ideas on making your marketing less mundane.
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Articles and ideas which relate to the creation of customer segments. With a focus on how they relate to marketing, creative and e-Commerce.
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How to take on the market leader and win
July 6, 2026
We explore how to take on the market leader and win. Learn why smartness always beats size in the long run. Read this for ideas on challenging the big players in your market.
Three-Brains most popular lessons from 2023
September 4, 2026
We share our most popular lessons from 2023. Learn which of our marketing, creative and e-Commerce articles drove the most interest. Read this to kickstart your thinking about how to grow in 2024.
How to be on target with your target audience writing
September 7, 2026
We explore how market research, brand strategy and editing sharpen your target audience writing. Learn how to combine these to create compelling copy for customers. Read this to learn how to hit the bullseye with your target audience writing.
Building an e-Commerce strategy example
August 10, 2026
We walk through an e-Commerce strategy example for a pizza delivery business. Learn how to identify opportunities. How to plan capabilities. And which decisions drive the strategy. Read this for an example of building an e-Commerce strategy.
Sowing the seeds of e-Commerce growth
August 7, 2026
We explore how to find e-Commerce growth opportunities. Learn how to identify and go after different growth sources. Plus, how to position yourself to meet your ideal customer’s needs. Read this to learn how to sow the seeds of your future e-Commerce growth.
Getting the most out of your media agency
June 4, 2026
We explore the best way to work with your media agency. Learn the services they should offer, the objectives you should set, and what makes the best agencies stand out. Read this to get more out of your media agency.
Using the market attractiveness model for targeting
August 6, 2026
Building a market attractiveness model helps you decide which customers to target. We go through the process of how you build one. Learn from our example how to gather the data and how to calculate market attractiveness scores. Read this to learn how to build a market attractiveness model to make better targeting decisions.
Using the Ansoff matrix for innovation planning
June 15, 2026
We explore how to use the Ansoff Matrix to plan for innovation growth. Learn the pros and cons of each of its 4 options, plus real-life examples and a worked case study. Read this to learn how to use the Ansoff matrix to plan innovation.
How to use storytelling in marketing
June 23, 2026
We look at how to use storytelling in marketing. Learn why stories grab attention and engage emotions. Read this to give your marketing storytelling a happier ever after ending.
Get the most out of segmentation research
June 24, 2026
We explore the key steps in the segmentation research process. Learn how to use it to sharpen your marketing plan. Read this to learn how to make more customer-led decisions using segmentation research.
E-Commerce positioning – a perfect place for marketing and e-Commerce to connect
July 9, 2026
Your e-Commerce positioning defines which customers you target and how you persuade them to buy. Learn how to create a positioning map and statement, and explore examples of brands activating their e-Commerce positioning. Read this to plan how to position yourself in e-Commerce.
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