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segment

Articles and ideas which relate to the creation of customer segments. With a focus on how they relate to marketing, creative and e-Commerce.

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Building an e-Commerce strategy example

Why read this? : We walk through the creation of an e-Commerce strategy for an example pizza delivery business. Learn how to identify opportunities, and plan capabilities. We share the key decisions which drive the

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Small leaf growing in sandy earth

Sowing the seeds of e-Commerce growth

Why read this? : We explore how to look for e-Commerce growth opportunities. Learn which strategies work best for different sources of growth. We share how to identify your ideal customers, and how to position yourself

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How to use storytelling in marketing

Why read this? : We look at how to use storytelling in marketing. Learn why stories are such a powerful way to engage customers. Learn how they grab attention and build emotional connections. Read this

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