The 5Ws of e-Commerce market research
June 1, 2026
We do a 5Ws on e-Commerce market research. Learn the key questions to ask when researching online shopping. Read this to learn how to plan your e-Commerce market research.
secondary research lessons
Articles and guides which refer to lessons you can learn from secondary research. This is where you look for answers in research and data that’s already been published.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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Managing bias in market research
June 17, 2026
We explore the challenge of bias in market research. Learn who and what causes it, and how to reduce its impact. Read this to learn how to deal with bias in market research.
Finding keywords for writing inspiration
June 18, 2026
We explore how to find keywords for writing topic ideas. Learn how search analysis helps you decide what to write about. Read this to learn how to use keywords for writing inspiration.
E-Commerce capability – 12 ways to drive success
May 11, 2026
We explore 12 e-Commerce capability areas covering skills, processes and systems. Learn how these support the whole process from identifying opportunities to creating selling experiences. Read this to learn how to build your e-Commerce capability plan.
The future of market research after COVID-19
August 4, 2026
We look at what COVID-19 means for the future of market research. Learn how you can still get close to customers without being face-to-face. Read this to learn how empathy still drives customer insights and how that shapes the future of market research.
The target audience for market research marketing
August 4, 2026
We look at how well market research meets the needs of its target audience. Learn where market researchers get it right, and where they don’t. Read this for ideas on doing market research marketing better.
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