All articles and content that relates to search, including writing for search, and how to use search for marketing and e-Commerce.
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Why read this? : Brand expertise helps you build better brands, but our research shows very few people search for it. Instead, more specific areas like brand strategy and identity get a bigger share of search.
Why read this? : We look at how well market research meets the needs of its marketing target audience. Learn from our keyword research what people want to know about market research. And learn from our experiences
Why read this? : We look at tools you can use to gather customer insights. Learn how looking at trending searches can help you identify customer needs. We share examples of what customers are and