All articles and content that relates to search, including writing for search, and how to use search for marketing and e-Commerce.
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Why read this? : We look at the benefits of blogging for building your brand. Learn which customer needs blogging can help you meet. We also show where blogging fits into your marketing plan and activities.
Why read this? : We look at how to improve the Direct-to-Consumer (D2C) experience for your customers. Learn how to sharpen your thinking with insights, competitive strategy and positioning. And then learn how to turn those
Why read this? : We share how to use digital insights to grow your brand. Learn how to find and use them to make more customer focussed decisions. Read this to learn where digital insights make
Why read this? : Good writing is easy to read. But you may not know there are tools you can use to measure readability. We share 10 tips to help you improve your writing’s readability.
Why read this? : Keyword research helps you write more relevant content for your audience. You look at what people search for, and use those keywords for writing inspiration. We share how to turn keyword research
Why read this? : We like writing about marketing as it helps us research new topics, organise our ideas and share knowledge. Read this for a selection of writing ideas, inspiration and insights we’ve learned
Why read this? : Online fashion shopping is one of the most dynamic areas of e-Commerce. We review the online shopping experience at The Iconic, Myer and Converse’s D2C store. Learn how they handle customer-facing
Snapshot : A quick data dive into most searched on google today. We’ll look at how Google Trends gives marketers content ideas for digital and social media, based on trending search terms. Sports, celebrities, news and events dominate. But there’s always some random searches that
Why read this? : We look at the role of product information management systems in e-Commerce. Learn how to use them to get the right information in front of online shoppers. We share examples from big
Why read this? : Media is usually your biggest area of marketing investment. We share thoughts on how media buying works. Learn why buying a product that’s intangible and transient is such a weird experience.
Why read this? : You need good product page content to drive online sales. We share what that looks like by reviewing how Coca-Cola appears in different online channels. Learn how to improve your product
Why read this? : Digital marketing comes with many benefits. We share how to apply these to key marketing jobs to be done. Learn what functional and emotional benefits digital marketing offers, and how they