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search engine marketing

All articles and content that relates to search, including writing for search, and how to use search for marketing and e-Commerce.

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The benefits of blogging for brands

Why read this? : We look at the benefits of blogging for building your brand. Learn which customer needs blogging can help you meet. We also show where blogging fits into your marketing plan and activities.

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e-commerce planning process - 5 key steps in e-commerce experience

How to improve your D2C experience

Why read this? : We look at how to improve the Direct-to-Consumer (D2C) experience for your customers. Learn how to sharpen your thinking with insights, competitive strategy and positioning. And then learn how to turn those

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Most searched on google today – finding ideas

Snapshot : A quick data dive into most searched on google today. We’ll look at how Google Trends gives marketers content ideas for digital and social media, based on trending search terms. Sports, celebrities, news and events dominate. But there’s always some random searches that

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The world of media buying is weird

Why read this? : Media is usually your biggest area of marketing investment. We share thoughts on how media buying works. Learn why buying a product that’s intangible and transient is such a weird experience.

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