All articles and content that relates to search, including writing for search, and how to use search for marketing and e-Commerce.
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Why read this? : We share which activities are must-haves in bricks and clicks commercial planning. Learn why you need marketing, customer service and supply chain plans before you talk to a retailer. Read this
Why read this? : We share 5 key actions which help you drive traffic to an e-Commerce site. Follow these steps to pull in more high-potential customers to your store. Read this for ideas on
Why read this? : We look at the brand benefits of blogging. Learn how to use it to meet customer needs. Where it fits into your marketing plan. And its role in connecting other brand activities.
Why read this? : We look at how to improve your customers’ Direct-to-Consumer (D2C) experience. Learn how to sharpen your thinking with insights, competitive strategy and positioning. Then how to turn those thoughts into customer-facing
Why read this? : We explore where to find digital insights. Learn how to use them to make more customer-focused decisions. Read this to learn how digital insights can boost your brand’s health. Digital marketers
Why read this? : Good writing is easy to read. We share 10 tips to help you improve your writing’s readability. Easy steps you can do right away with examples to inspire you. Read this for
Why read this? : We look at how to research keywords for writing topic ideas. Learn how finding out what people search for helps you work out what to write about. Read this to get
Why read this? : We share how writing about marketing has sharpened our thinking on topics like insights, strategy and activation. Learn how it’s helped make it easier to organise, share and use knowledge and
Why read this? : We take lessons from 3 leading online fashion shopping sites. Learn how The Iconic, Myer and Converse’s D2C store offer different front- and back-end customer experiences. Read this for ideas on
Why read this? : We share the results of our quick dive into the most searched on Google today. Learn how Google Trends helps you find digital content ideas. And learn which topics dominate what
Why read this? : We explore e-Commerce product information management systems. Learn how to use them to get the right information in front of shoppers. We share examples of how Amazon, Google and WooCommerce do
Why read this? : We look at what makes media buying such a weird area. Learn what the media “product” has in common with Doctor Who. Plus, why your media agency often overcompensates in the