How to drive traffic to an e-Commerce site
June 9, 2023
Why read this? : We share 5 key actions which help you drive traffic to an e-Commerce site. Follow these steps to pull in more high potential customers to your store. Read this for ideas
search engine marketing
All articles and content that relates to search, including writing for search, and how to use search for marketing and e-Commerce.
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The benefits of blogging for brands
April 11, 2023
Why read this? : We look at the brand benefits of blogging. Learn how to use it to meet customer needs. Where it fits into your marketing plan. And its role in connecting other brand activities.
How to improve your D2C experience
May 10, 2023
Why read this? : We look at how to improve the Direct-to-Consumer (D2C) experience for your customers. Learn how to sharpen your thinking with insights, competitive strategy and positioning. And then learn how to turn those
Use digital insights to boost your brand’s health
May 25, 2023
Why read this? : We share how to use digital insights to grow your brand. Learn how to find and use them to make more customer focussed decisions. Read this to learn where digital insights make
10 easy tips to improve readability
April 18, 2023
Why read this? : Good writing is easy to read. We share 10 tips to help you improve your writing’s readability. Easy steps you can do right away with examples to inspire you. Read this for
Finding keywords for writing inspiration
June 9, 2023
Why read this? : We look at how to research keywords for writing topic ideas. Learn how finding out what people search for helps you work out what to write about. Read this to get
Lessons we’ve learned writing about marketing
February 14, 2023
Why read this? : We share how writing about marketing has helped us organise our thinking, and share knowledge and ideas. Learn how that’s given us a fresh perspective on areas like customer insight, brand building
Let’s step into online fashion shopping
February 21, 2023
Why read this? : Online fashion shopping is one of the most dynamic areas of e-Commerce. We review the online shopping experience at The Iconic, Myer and Converse’s D2C store. Learn how they handle front-end
Most searched on google today – finding ideas
May 9, 2023
Why read this? : We share the results of our quick dive into the most searched on Google today. Learn how Google Trends helps you find digital content ideas. And learn which topics dominate what
E-commerce product information management. Not cool.
May 26, 2023
Why read this? : We look at the role of product information management systems in e-Commerce. Learn how to use them to get the right information in front of online shoppers. We share examples from big
The world of media buying is weird
March 30, 2023
Why read this? : We look at what makes media buying such a weird area. Learn what the media “product” has in common with Doctor Who. And, why so many media agencies feel the need to
What makes for successful product page content?
May 5, 2023
Why read this? : It’s important to get the basics of product page content right. But once you’ve done the product name, information and images, what’s next? We explore this by looking at product page