search engine marketing
All articles and content that relates to search, including writing for search, and how to use search for marketing and e-Commerce.
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Snapshot : A quick data dive into most searched on google today. We’ll look at how Google Trends gives marketers content ideas for digital and social media, based on trending search terms. Sports, celebrities, news and events dominate. But there’s always some random searches that
Why read this? : We look at the role of product information management systems in e-Commerce. Learn how to use them to get the right information in front of online shoppers. We share examples from big
Why read this? : Digital marketing comes with many benefits. We share how to apply these to key marketing jobs to be done. Learn what functional and emotional benefits digital marketing offers, and how they