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search engine marketing

All articles and content that relates to search, including writing for search, and how to use search for marketing and e-Commerce.

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The benefits of blogging for brands

Why read this? : We look at the brand benefits of blogging. Learn how to use it to meet customer needs. Where it fits into your marketing plan. And its role in connecting other brand activities.

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e-commerce planning process - 5 key steps in e-commerce experience

How to improve your D2C experience

Why read this? : We look at how to improve your customers’ Direct-to-Consumer (D2C) experience. Learn how to sharpen your thinking with insights, competitive strategy and positioning. Then how to turn those thoughts into customer-facing

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The world of media buying is weird

Why read this? : We look at what makes media buying such a weird area. Learn what the media “product” has in common with Doctor Who. Plus, why your media agency often overcompensates in the

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