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scarcity

Articles and guides which refer to the idea of scarcity. Used in psychology and behavioural science, where the less available a product is, the more desirable it becomes.

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Small leaf growing in sandy earth

Sowing the seeds of e-Commerce growth

Why read this? : We explore how to find e-Commerce growth opportunities. Learn how to identify and go after different growth sources. Plus, how to position yourself to meet your ideal customer’s needs. Read this

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Close up of hand holding a pen writing notes in a book

How to give good copywriting feedback

Why read this? : We share ideas on how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Where it fits into the advertising process. And how to get more out

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