Where and when to use different colour systems
September 7, 2023
Why read this? : We look at the 5 different colour systems used in marketing design projects. Learn how each works, and where and when you use them. Read this to make sure you use
saturation
Articles and guides which refer to the idea of saturation. A design term used with colours, it defines the intensity or chrome of the colour, which can be full or low and relates to the amount of grey used in the colour.
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Colour in design and what it means for marketing
June 27, 2023
Why read this? : We look at the role of colour in design, and what it means for marketing. Learn how to use it at different stages of the brand choice funnel. Plus, how to