The 5Ws of commercialising ideas
August 24, 2026
We explore the 5Ws of commercialising ideas. Learn why, what, who, where and when you face challenges to getting people’s support. Read this to learn smarter ways of commercialising ideas.
sales
All content and articles relating to sales or the idea of selling with a focus on how it connects to marketing, creative and e-Commerce.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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Brand trial – Buy or bye-bye!
July 2, 2026
We explore how brand trial works. Learn what influences the brain to drive customers’ buying decisions. Read this so that more customers say “buy” than “bye-bye” to your brand.
How leaders in e-Commerce excel
July 2, 2026
We explore what’s needed for leaders in e-Commerce to excel. Learn 9 key skills great e-Commerce leaders master. Read this for ideas on how to succeed as an e-Commerce leader.
The challenges of creative leadership and how to overcome them
August 31, 2026
We explore the challenges of creative leadership. Learn the 3 biggest leadership blockers to creativity and how to overcome them. Read this for ideas on leading more creatively.
Where to focus your marketing brain
September 7, 2026
We explore 6 key ideas which boost your marketing brain. Use our marketing BRAINS model to sharpen your marketing thinking. Read this to learn where to focus your marketing brain.
Meeting the media sales team – make it awesome, not awful
July 9, 2026
We explore what happens during a media sales team pitch. Learn why they happen, and how to prepare for them. Read this to make media sales team meetings more awesome and less awful.
Grow your business with digital services
June 26, 2026
We explore how offering digital services helps brands grow. Learn from our examples in service areas like information, entertainment and shopping. Read this for ideas on how to use digital services to drive more sales.
On your marks, get set, build your e-Commerce knowledge!
July 8, 2026
We explore how building your e-Commerce knowledge helps you make faster and smarter decisions. Learn how lessons from our first store launch accelerated our next store launch. On your marks, get set, build your e-Commerce knowledge!
Price discounts – Good or bad idea?
September 4, 2026
We explore why sales teams like price discounts and marketing teams don’t. Learn the finances of price promotion, and why context drives how you use them. Read this to learn how price discounts fit into your sales and marketing planning.
The world of media buying is weird
September 3, 2026
We explore what makes media buying a weird area. Learn how it’s influenced by space and time. Plus, why media agencies often overcompensate. Read this for a wander through the weird world of media buying.
Start-up experts will start stalking you
July 1, 2026
Many start-up experts offered us advice when we launched. Learn what was useful and what was useless. Read this for ideas on how to deal with start-up experts stalking you.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
