Articles and guides which refer to the author and writing expert Roy Peter Clarke. Best known for his book Writing Tools : 50 essential strategies.
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Why read this? : We share some of our favourite lessons from books about writing. Learn why mastering subject, nouns and verbs makes such an impact. We look at how to breathe life into your
Why read this? : Good writing is easy to read. We share 10 tips to help you improve your writing’s readability. Easy steps you can do right away with examples to inspire you. Read this for
Why read this? : We share 5 of our favourite habits which help build your writing expertise. Learn how easy, everyday actions can raise the quality of what you write. Read this to learn the good
Why read this? : We show how you can practice your advertising evaluation skills by analysing adverts from other categories. Learn how with our examples of bank advertising from Bankwest, Commbank and ANZ Bank. We try
Why read this? : Writing’s been a big focus for us since we launched Three-Brains. We’ve written a lot. And that means we’ve learned a lot. So, to close out the year, we share our 5
Why read this? : We share some marketing inspiration from 3 of our favourite recent reads. First, we look at the “Alchemy” of behavioural science. Then, we look at “Writing Tools” which improve your writing skills. And