Articles and guides which refer to the author and writing expert Roy Peter Clarke. Best known for his book Writing Tools : 50 essential strategies.
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Why read this? : We share some of our favourite lessons from books about writing. Learn why your default word order should be subject then verb. And learn how action, feelings and humour breathe life
Why read this? : Good writing is easy to read. We share 10 tips to help you improve your writing’s readability. Easy steps you can do right away with examples to inspire you. Read this for
Why read this? : We share 5 of our favourite habits which help enhance your writing expertise. Learn how easy, everyday actions can raise the quality of what you write. Read this to learn the
Why read this? : We show how you can analyse adverts from other categories to practice your advertising evaluation skills. Follow along as we look at bank advertising examples by Bankwest, Commbank and ANZ Bank.
Why read this? : Writing’s been a big focus for us since we launched Three-Brains. We’ve written a lot. And that means we’ve learned a lot about writing. So, to end the year, we share the
Why read this? : We share some marketing inspiration from 3 of our favourite recent reads. First, we look at the “Alchemy” of behavioural science. Then, we look at “Writing Tools” which improve your writing skills. And