Articles and guides which refer to the author and writing expert Roy Peter Clarke. Best known for his book Writing Tools : 50 essential strategies.
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We share some of our favourite lessons from books about writing. This includes practical lessons on how to write copy which sells and engages customers. Read this to learn great lessons from great books about writing.
We share 10 tips to help you improve your writing’s readability. Learn practical steps with inspiring examples. Read this to learn how to make your writing more readable.
We share 5 habits which enhance your writing expertise. Learn easy, everyday actions which raise the quality of your writing. Read this to learn the helpful habits which take your writing to another level.
We show how to build your advertising evaluation skills by analysing adverts from other categories. Follow along as we review bank advertising examples by Bankwest, CommBank and ANZ Bank. Read this for advertising evaluation ideas you can bank on.
Writing’s been a big focus this year. We’ve written and learned lots about writing. So, it’s a good time to share the top 5 lessons we’ve learned from writing in 2020. Read this for ideas on how to improve your writing going into next year.
We share marketing inspiration from 3 diverse books. First, the “Alchemy” of behavioural science. Then, “Writing Tools” to improve your writing skills. And lastly, the “Legacy” of building a great culture. Read this for marketing inspiration from reading like a polymath.
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