5 creative habits you can start today
August 20, 2026
We explore 5 quick and easy creative habits you can start today. Learn how to nudge your thinking towards being more innovative. Read this to start building more creative habits.
Rory Sutherland
Articles and guides which refer to the author and advertising / behavioural science leader Rory Sutherland. Best known for his book Alchemy.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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Where to focus your marketing brain
September 7, 2026
We explore 6 key ideas which boost your marketing brain. Use our marketing BRAINS model to sharpen your marketing thinking. Read this to learn where to focus your marketing brain.
Branding lessons from brilliant books about branding
August 12, 2026
We share branding lessons from 3 brilliant marketing books. Learn why brands must offer more than a functional benefit. Plus, what makes a brand charismatic and different. And the 6 key questions to answer over your brand’s lifetime. Read this to learn these brilliant branding lessons.
Our 3 most popular lessons from 2022
May 7, 2026
We share our 3 most popular lessons from 2022. Learn which of our articles attracted the most readers, and our thoughts on why. Read this to see what sparked our audience’s interest last year.
The 3 most common barriers to creative thinking
June 5, 2026
We share 3 common barriers to creative thinking. Learn how to handle the types of people who block creativity. Read this to lower the barriers to creative thinking in your business.
How to use storytelling in marketing
June 23, 2026
We look at how to use storytelling in marketing. Learn why stories grab attention and engage emotions. Read this to give your marketing storytelling a happier ever after ending.
Marketing inspiration – read like a polymath
June 3, 2026
We share marketing inspiration from 3 diverse books. First, the “Alchemy” of behavioural science. Then, “Writing Tools” to improve your writing skills. And lastly, the “Legacy” of building a great culture. Read this for marketing inspiration from reading like a polymath.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
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