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Rory Sutherland

Articles and guides which refer to the author and advertising / behavioural science leader Rory Sutherland. Best known for his book Alchemy.

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A neon on a white wall saying we are all made of stories

How to use storytelling in marketing

Why read this? : We look at how lessons from storytelling can improve the impact of your marketing communications. Learn why stories are such an effective way to communicate, and what that means for marketing. And

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