Using the Ansoff matrix for innovation planning
October 10, 2023
Why read this? : The Ansoff matrix shows there are 4 ways to grow your business. Learn the pros and cons of each, with real-life examples. We also share a case study of a business
risk matrix
Articles and guides which refer to using a risk matrix. With a focus on how it impacts marketing, creative and e-Commerce activities.
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3 D2C challenges and how to overcome them
October 12, 2023
Why read this? : Launching direct-to-consumer (D2C) challenges functions like sales, IT and supply chain. We share examples of typical barriers they put up. Learn the types of objections you’ll get, and how to handle