Articles and guides which refer to Richard Shotton, behavioural science expert and author of The Choice Factory, a book about biases.
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Why read this? : We look at how you can use nudge psychology to boost e-Commerce sales. Learn the benefits of making the customer experience easier and more attractive, social and timely. Read this to
Why read this? : We look at different ways of managing bias in market research. Learn who and what causes it, and how to reduce its impact on different types of research. Read this to
Why read this? : We share examples of how reading business books helps spark new ideas. First, learn from how to support new ideas like Pixar does. Then, how the distinctiveness bias can help your