Managing bias in market research
January 27, 2023
Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how
Richard Shotton
Articles and guides which refer to Richard Shotton, behavioural science expert and author of The Choice Factory, a book about biases.
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Reading business books – business writing that stands out
January 31, 2023
Why read this? : Reading business books opens up your mind to new ideas that can grow your business. We share lessons from 3 of our favourite recent reads. Learn how Pixar support new ideas.