
Managing bias in market research
Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how
Articles and guides which refer to Richard Shotton, behavioural science expert and author of The Choice Factory, a book about biases.
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Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how
Why read this? : Reading business books opens up your mind to new ideas that can grow your business. We share lessons from 3 of our favourite recent reads. Learn how Pixar support new ideas.