
Where and when to use different colour systems
We explore the 5 colour systems used in design. Learn how each works, and where and when you use them in marketing. Read this to make sure you use the right colour systems.
Articles and guides which relate to the term RGB. This is a colour classification system identifying the Red, Green and Blue elements of a colour. Used by graphic designers to specify colours.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.

We explore the 5 colour systems used in design. Learn how each works, and where and when you use them in marketing. Read this to make sure you use the right colour systems.

We explore how using colour in design impacts marketing. Learn how colour influences the brand choice funnel, and your brand identity and values. Read this for ideas on using colour in design to boost your marketing impact.

We explore common creative factors in T-shirt design. Learn the role of colour, typography and composition in creative T-shirt design. Read this for examples of practical design T-shirt lessons.
To hear our latest ideas first, enter your email details below to receive email updates. Be among the first to hear our new marketing, creative and e-Commerce ideas.

Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
