Articles and guides which refer to the idea of a review. In marketing, creative and e-Commerce, this can be an internal review from managers in the business, or an external review from a customer.
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Why read this? : You need a creative approval process, but it’s often hard to get work approved. We share the key legal, brand, budget and reputation areas where it stops you going wrong. Then, we
Why read this? : Creative evaluation can be tricky. We look at the challenges you face getting creative work through a business. Learn how to best deal with disagreements and different points of view. Read this
Why read this? : How to review advertising is one of the most challenging questions in marketing. We share different models and checklists you can use to help you do it. Learn how academics and
Why read this? : You need creative thinking to come up an idea and design for a T-shirt. We share how we used different creative approaches in our T-shirt designs. Learn the role colour, typography and