What you learn from a D2C post-launch review
January 27, 2023
Why read this? : We look at the benefits of doing a D2C post-launch review. Learn who needs to be involved, what it should cover and when it should happen. We also look at how to
review
Articles and guides which refer to the idea of a review. In marketing, creative and e-Commerce, this can be an internal review from managers in the business, or an external review from a customer.
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How to give great creative feedback
January 27, 2023
Why read this? : Learn about the challenges you face when giving creative feedback to your agency. We share how to give creative feedback which keeps you on track against business objectives and creative benchmarks.
Creative approval – How to get creative work through your business
October 28, 2022
Why read this? : You need a creative approval process, but it’s often hard to get work approved. We share the key legal, brand, budget and reputation areas where it stops you going wrong. Then, we
Creative evaluation – 3 key questions to keep you on the right track
November 17, 2022
Why read this? : Creative evaluation can be tricky. We look at the challenges you face getting creative work through a business. Learn how to best deal with disagreements and different points of view. Read this
How to review advertising : Client – agency experiences
November 8, 2022
Why read this? : How to review advertising is one of the most challenging questions in marketing. We share different models and checklists you can use to help you do it. Learn how academics and
Business review for small businesses
November 2, 2022
Why read this? : There’s a lot of value in doing a business review. Learn why it’s hard to find time, but what you get from it when you do. We share an example easy
T-Shirt shop learnings part 2
October 18, 2022
Why read this? : We share more T-shirt shop learnings as we continue to experiment. Learn why simplifying is so important in the design process. We also share some design short-cuts and design outsourcing options. Plus,
Creative T-shirt thinking on colour, typography and composition
October 19, 2022
Why read this? : You need creative thinking to come up an idea and design for a T-shirt. We share how we used different creative approaches in our T-shirt designs. Learn the role colour, typography and
Selling t-shirts online – week one learnings
October 7, 2022
Why read this? : Our first online store as Three-Brains launched last week. We share some of our initial lessons from selling t-shirts online. Learn more about areas like delivery, pricing and using insights to drive
Creative review – how to avoid a car crash
January 13, 2023
Why read this? : The creative review meeting is where agencies present their ideas to the client. We share the different types of people who attend, and why they have such different views. Learn why