What you learn from a D2C post-launch review
June 8, 2023
Why read this? : We look at the benefits of doing a D2C post-launch review. Learn who needs to be involved, what it should cover, and when it should happen. We also look at how to
review
Articles and guides which refer to the idea of a review. In marketing, creative and e-Commerce, this can be an internal review from managers in the business, or an external review from a customer.
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How to give great creative feedback
August 11, 2023
Why read this? : We look at the challenges of giving creative feedback to your agency. Learn how to balance business objectives and creative standards, while keeping the agency motivated. Read this to learn how
Creative approval – How to get creative work through your business
September 18, 2023
Why read this? : We look at how to build a balanced creative approval process. Learn which roles and checks you need to stop your creative going wrong, but still push creative boundaries. Read this
Creative evaluation – 3 key questions to keep you on the right track
August 16, 2023
Why read this? : Creative evaluation can be tricky. We look at the challenges you face getting creative work through a business. Learn how to deal with disagreements and different points of view. Read this
How to review advertising : Client – agency experiences
July 21, 2023
Why read this? : We look at different ways to review advertising. Learn how these help you have better client-agency conversations as you develop your advertising ideas. Read this to learn how to improve your advertising
Business review for small businesses
July 19, 2023
Why read this? : We look at the value of doing a (small) business review. Learn the structure and principles which go into a good business review. If you’re a small business, read this for
T-Shirt shop learnings part 2
June 15, 2023
Why read this? : We share more T-shirt shop learnings from our e-Commerce experiments. Learn why simplifying makes your designs stronger. We also share some design short-cuts and outsourcing options. Plus, we share our experiences so
Creative T-shirt thinking on colour, typography and composition
June 9, 2023
Why read this? : We share how we used different creative approaches in our T-shirt designs. Learn the role colour, typography and composition play in creative T-shirt design. Read this for examples of design theories
Selling t-shirts online – week one learnings
June 8, 2023
Why read this? : Our first online store as Three-Brains launched last week. We share some of our initial lessons from selling t-shirts online. Learn more about areas like delivery, pricing and using insights to drive
Creative review – how to avoid a car crash
September 4, 2023
Why read this? : We look at the different types of agency and client people who attend the creative review meeting. Learn how to stop this ideas presentation meeting ending up as a car crash.