Articles and guides which refer to the idea of a review. In marketing, creative and e-Commerce, this can be an internal review from managers in the business, or an external review from a customer.
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Why read this? : We look at how to build a balanced creative approval process. Learn which roles and checks you need to stop your creative going wrong, but still push creative boundaries. Read this
Why read this? : Creative evaluation can be tricky. We look at the challenges you face getting creative work through a business. Learn how to deal with disagreements and different points of view. Read this
Why read this? : We look at different ways to review advertising. Learn how these help you have better client-agency conversations as you develop your advertising ideas. Read this to learn how to improve your advertising
Why read this? : We share how we used different creative approaches in our T-shirt designs. Learn the role colour, typography and composition play in creative T-shirt design. Read this for examples of design theories