Articles and guides which refer to the idea of a review. In marketing, creative and e-Commerce, this can be an internal review from managers in the business, or an external review from a customer.
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Why read this? : Learn about the challenges you face when giving creative feedback to your agency. We share how to give creative feedback that keeps you on track against business objectives and creative benchmarks.
Why read this? : The creative approval process helps you manage risks. We share how it helps prevent legal issues, brand inconsistency, budget overspend and threats to the company reputation. But the best creative projects
Why read this? : Creative work often divides opinions. That can make it hard to manage through a business. We share some of the key challenges you face with creative evaluation. Learn how to deal
Why read this? : How to evaluate advertising is one of the most challenging questions in marketing. We share different models and checklists you can use to help you do it. Learn how academics and
Why read this? : There’s a lot of value in doing a business review. Learn why it’s hard to find time, but what you get from it when you do. We share an example easy
Why read this? : We share more T-shirt shop learnings as we try new things in this category. Learn from our experience of designs and the importance of simplification in the design process. Read about
Why read this? : Coming up with an idea and design for a T-shirt needs some creative thinking. Learn how we applied lessons about colour, typography and other design principles to our creative T-shirt designs.
Why read this? : We launched our first online store as Three-Brains last week. While it’s still top of mind, we share lessons we’re picking up about selling t-shirts online. Read this to learn about
Why read this? : The creative review meeting is where agencies present their ideas to the client. We share the different types of people who attend and why they have such different views. Learn why