The 5Ws of e-Commerce market research
July 6, 2023
Why read this? : We go through a 5Ws on e-Commerce market research. Learn the key types of question to ask when researching online shopping. Read this to learn how to structure your thinking and
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Articles and guides which relate to market research companies. With a focus on how they relate to marketing, creative and e-Commerce.
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Where do you begin with market research storytelling?
July 11, 2023
Why read this? : We look at how storytelling works in market research. Learn how tools like story types and structure help you tell a more compelling research story. Read this for ideas on mastering the
Managing bias in market research
July 12, 2023
Why read this? : We look at different ways of managing bias in market research. Learn who and what causes it, and how to reduce its impact on different types of research. Read this to
How to organise your marketing data plan
July 18, 2023
Why read this? : We look at how organising your marketing data helps you make faster, better decisions. Learn how to scope your data needs and sources. Plus, we share practical examples of using marketing
Let’s talk about advertising impact on sales and profits
June 29, 2023
Why read this? : We look at different perspectives on measuring advertising impact. Learn about the pros and cons of short-term and long-term advertising approaches. Read this to learn more about advertising’s impact on sales
3 behaviours of market researchers that will drive you crazy
August 30, 2023
Why read this? : We share some of the challenges you face working with market researchers. First, we look at why they don’t like being called market researchers. Then, we go into some of their