Articles and guides which relate to market research companies. With a focus on how they relate to marketing, creative and e-Commerce.
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Why read this? : We look at how storytelling can help improve the way market research results are communicated. Learn how to use story types and structure to make research results more compelling. Read this for
Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how
Why read this? : Organising your marketing data helps you make faster and better decisions. We share how to identify what you need and where to find it. Learn the different types of marketing data
Why read this? : Advertising is a big area of spend. You need to know what you get back from it. So this week, we cover how to measure advertising impact on your financial results.
Why read this? : We share some of the challenges of working with market researchers. Learn why market researchers don’t like the term market researchers. And learn the 3 things they do that will drive