Articles and guides which relate to market research agencies. With a focus on how they relate to marketing, creative and e-Commerce.
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Why read this? : We go through a 5Ws on e-Commerce market research. Learn the key types of questions to ask when researching online shopping. Read this to learn how to structure your thinking and
Why read this? : We look at how storytelling works in market research. Learn how tools like story types and structure help you tell a more compelling research story. Read this for ideas on mastering the
Why read this? : We explore how to handle bias in market research. Learn who and what causes bias, and how to reduce its impact on research. Read this to learn how to manage bias
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
Why read this? : We look at how organising your marketing data helps you make faster, better decisions. Learn how to scope your data needs and sources. Plus, we share practical examples of using marketing
Why read this? : We explore how to get better at writing briefs. Learn why you need briefs. What’s in them. Who should write them. When to write them. And how long it should take.
Why read this? : We go through the key steps in the segmentation research process. Learn how to use this process to make your marketing plans sharper and more focused. Read this to learn how
Why read this? : We share some of the challenges you face working with market researchers. First, we look at why they don’t like being called market researchers. Then, we go into some of their