The 5Ws of e-Commerce market research
June 1, 2026
We do a 5Ws on e-Commerce market research. Learn the key questions to ask when researching online shopping. Read this to learn how to plan your e-Commerce market research.
research agencies
Articles and guides which relate to market research agencies. With a focus on how they relate to marketing, creative and e-Commerce.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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Where do you begin with market research storytelling?
June 3, 2026
We look at how storytelling works in market research. Learn how tools like story types and structure help you tell a more compelling research story. Read this for ideas on mastering the art of market research storytelling.
Managing bias in market research
June 17, 2026
We explore the challenge of bias in market research. Learn who and what causes it, and how to reduce its impact. Read this to learn how to deal with bias in market research.
What type of agency does your marketing need?
August 6, 2026
We explore how to work out which type of marketing agency you need. Learn how generalist and specialist agencies differ. And which expertise areas usually need agency support. Read this to help decide the type of agency you need.
How to organise your marketing data plan
June 19, 2026
We show how organising your marketing data leads to faster, better decisions. Learn how to scope your data needs and sources. Plus, practical examples of marketing data improving decision-making. Read this to get more out of your marketing data.
A brief guide to writing briefs
June 22, 2026
We explore how to get better at writing briefs. Learn why you need briefs. What’s in them. Who should write them. When to write them. And how long it should take. Read this for ideas and inspiration on writing better briefs.
Get the most out of segmentation research
June 24, 2026
We explore the key steps in the segmentation research process. Learn how to use it to sharpen your marketing plan. Read this to learn how to make more customer-led decisions using segmentation research.
3 behaviours of market researchers that will drive you crazy
June 5, 2026
We explore challenges you may face when working with market researchers. Learn some of their most frustrating behaviours. Plus, what we wish they did more often. Read this for ideas on how to work better with market researchers.
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