relevance

Articles and guides which refer to the idea of relevance, usually to customers. With a focus on how to drive it through marketing, creative and e-Commerce activities.

Getting the most value out of influencers

September 14, 2022

Why read this? : We look at the value of influencers in your marketing plan. Learn what makes an influencer a good influencer, and where and when they should fit into your plans. We also share examples

How to use behavioural science in marketing

July 25, 2022

Why read this? : Behavioural science gives you insight into why customers do what they do. We share how customer research, data and psychological insights help you understand how customers make decisions. Read this to

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