Articles and guides which refer to the idea of relevance, usually to customers. With a focus on how to drive it through marketing, creative and e-Commerce activities.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
We explore the benefits of building remarkable brands. Learn why it’s better to have customers talk about you than not talk about you. Read this to learn 3 ways to make your brand more remarkable.
We share lessons from our least popular articles. Learn why a failure review should be a key part of your creative process. Read this to learn why knowing what doesn’t work is as valuable as knowing what does.
We explore how to spot dull ideas in marketing. Learn what causes dullness and how to fix it. Read this for inspiration on how to brighten dull ideas.
We look at the marketing value of influencers. Learn how to identify, prioritise and work with different influencer types. Read this to learn the value of influencers in growing your brand.
We share ideas on how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Where it fits into the advertising process. And how to get more out of working with copywriters. Read this to improve how you give copywriting feedback.
Behavioural science helps you work out why customers do what they do. We explore how customer research, data and psychology give you insights into decision-making. Read this to learn how to use behavioural science in marketing at different stages of the brand choice funnel.
We share the results of our dive into the most searched on Google today. Learn how Google Trends helps you find digital content ideas. Plus, which topics dominate what we search for. Read this to learn how to use what’s most searched on Google today to make your content more topical.
We explore the essentials of brand essence. Learn its definition, and why it matters so much. We share the 5 criteria behind great essences and look at good and bad examples. Read this to learn how to build a better brand essence.
We explore how marketing needs other functions to get things done. Learn how to explain marketing in simple, motivating ways so non-marketers help rather than hinder you. Read this for ideas on how to explain marketing to non-marketers.
We explore the importance of market research. Learn why understanding customer needs and wants matters so much. Plus, examples of how research shapes marketing activity. Read this to learn more about the importance of market research.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
