relevance

Articles and guides which refer to the idea of relevance, usually to customers. With a focus on how to drive it through marketing, creative and e-Commerce activities.

Getting the most value out of influencers

January 27, 2023

Why read this? : We look at the marketing value of using influencers. Learn what makes the best influencers stand out, and where and when to use them. We also show how to prioritise and work with

How to use behavioural science in marketing

January 30, 2023

Why read this? : Behavioural science gives you insight into why customers do what they do. We share how customer research, data and psychological insights help you understand how customers make decisions. Read this to

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