How to get the most out of B2B CRM
March 16, 2023
Why read this? : We share how the Business-to-Business (B2B) buying process works and where CRM fits in. Learn the key activities which go into a B2B CRM program. We also share a case study
relationship
Articles and guides which refer to the idea of a relationship, usually with customers. With a focus on how to build relationships through marketing, creative and e-Commerce activities.
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We need to talk about your customer relationship with CRM
February 22, 2023
Why read this? : We explore why you need Customer Relationship Management (CRM), and how it works. Read our examples to learn why it works in some categories than others. We also cover the IT challenges