relationship

Articles and guides which refer to the idea of a relationship, usually with customers. With a focus on how to build relationships through marketing, creative and e-Commerce activities.

How to get the most out of B2B CRM

November 14, 2022

Why read this? : We share how the Business-to-Business (B2B) buying process works and where CRM fits in. Learn the key activities which go into a B2B CRM program. We also share a case study

Two people sitting at a table with coffee cups in front of them having a conversation

We need to talk about your customer relationship with CRM

October 31, 2022

Why read this? : We explore why you need Customer Relationship Management, (CRM) and how it works. Read our examples to learn why it works in some categories and not others. We also cover the

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