The value of brand values
February 7, 2023
Why read this? : Brand values set out what your brand stands for. But how do you decide what they are? We go through how to start thinking about values. Plus learn from our examples of
Red Cross
Articles and guides which refer to the global aid organisation, the Red Cross. With a focus on their marketing, creative and e-Commerce activities.
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E-Commerce positioning – a perfect place for marketing and e-Commerce to connect
April 26, 2023
Why read this? : Your e-Commerce positioning defines which shoppers you go after and how you’ll persuade them to buy. We share how you create a positioning map and statement. Learn from our examples of