The value of brand values
January 27, 2023
Why read this? : Brand values set out what your brand stands for, and what it does. But how do you decide what they are? We go through a simple values model to help start
Red Cross
Articles and guides which refer to the global aid organisation, the Red Cross. With a focus on their marketing, creative and e-Commerce activities.
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E-Commerce positioning – a perfect place for marketing and e-Commerce to connect
December 14, 2022
Why read this? : Your e-Commerce positioning defines which shoppers you go after and how you’ll persuade them to buy. We share how you create a positioning map and statement. Learn from our examples of