Where to focus your marketing brain
November 22, 2023
Why read this? : We explore key areas on which to focus your marketing brain. Learn how our marketing BRAINS model helps you do the right things to grow your business. Read this to learn
Red Bull
All posts and article which refer to global soft drinks business, Red Bull. With a focus on their marketing and e-Commerce.
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The surprising insights behind building brand personality
September 4, 2023
Why read this? : We look at how to use psychology principles to craft your brand personality. Learn how to apply the Big 5 personality traits, free traits and personal projects to brands. Read this
Be a challenger brand in 2022
August 15, 2023
Why read this? : We look at what it means to be a challenger brand. Learn how to set yourself apart from the market leader. We share examples of brands which do this well, and