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reciprocity

Articles and guides which refer to the concept of reciprocity. Used in psychology to define people’s need to not feel indebted to you if you offer them a service or benefit.

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How to use behavioural science in marketing

Why read this? : Behavioural science gives you insight into why customers do what they do. We share how customer research, data and psychological insights help you understand customer decision-making. Read this to learn how

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