Articles and guides which refer to reading. With a focus on reading as a skill to improve how you do marketing, creative and e-Commerce.
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Why read this? : We share branding lessons from 3 great marketing books. Learn why brands must offer more than a functional benefit. Plus, what makes a brand charismatic and different. And the 6 key
Why read this? : Good writing is easy to read. We share 10 tips to help you improve your writing’s readability. Easy steps you can do right away with examples to inspire you. Read this for
Why read this? : We share how writing about marketing has impacted our perspective on topics like insights, strategy and activation. Learn how it’s helped us organise our thinking, and made it easier to share