Articles and guides which refer to the idea of reach. Usually used in the context of reaching customers with media, advertising and other communication channels.
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We explore how to build the right level of online presence. Learn how to make sure you don’t do too little or too much online. Read this for ideas on using your online presence to grow your brand.
We share the key planning steps behind great advertising campaign ideas. Learn the differences versus one-off adverts in how you create them with your agency. Read this to improve the way you create advertising campaign ideas.
We look at the marketing value of influencers. Learn how to identify, prioritise and work with different influencer types. Read this to learn the value of influencers in growing your brand.
We explore the best way to work with your media agency. Learn the services they should offer, the objectives you should set, and what makes the best agencies stand out. Read this to get more out of your media agency.
We look at how to manage an e-Commerce dashboard. Learn how to store, analyse and share your online selling data. Plus, learn the decisions it drives with our case study example. Read this to learn how to use your e-Commerce dashboard to improve performance.
We explore the benefits of your website in digital marketing. Learn how it supports reach, engagement and sales. We also review the systems, skills and resources you need to run it. Read this to learn how to make your website work harder for you.
We explore what happens during a media sales team pitch. Learn why they happen, and how to prepare for them. Read this to make media sales team meetings more awesome and less awful.
We relook at social media channels, this time focusing on YouTube, Pinterest, Reddit and Tumblr. Learn how to connect better with customers in these channels. Read this for more ideas on growing your brand via social.
We share the 3 most common views about digital. Digital evangelists, who love digital too much. Digital deniers, who reject it. And, digital decathletes who take a more balanced view. Read this to learn how to deal with different digital perspectives.
We explore what makes media buying a weird area. Learn how it’s influenced by space and time. Plus, why media agencies often overcompensate. Read this for a wander through the weird world of media buying.
We explore social media’s impact on brand-customer interactions. Learn how it helps give customers what they want online. Plus, our ideas on what the 4 biggest platforms offer. Read this to learn how to maximise social media’s impact on your brand.
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