Articles and guides which refer to the idea of reach. Usually used in the context of reaching customers with media, advertising and other communication channels.
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Why read this? : We share the planning steps which go into great advertising campaign ideas. Learn when you need campaigns, and what makes them different. We also look at how you work with agencies
Why read this? : We look at the marketing value of influencers. Learn how to identify and prioritise specific types of influencers, and where and when to use them. Read this to learn the value
Why read this? : Your media agency handles the biggest part of your marketing budget. We share how to maximise the value you get from them. Learn what services your media agency should offer. What objectives
Why read this? : We look at how to set up and use an e-Commerce dashboard. Learn different ways to store, analyse and share your online selling data. Plus, learn the types of decisions it
Why read this? : We explore the business benefits that drive your website in digital marketing. Learn its role in hitting key objectives like reach, engagement and sales. We also review the systems, skills and
Why read this? : We look at what happens when your media agency suggest a supplier’s media sales team pitch for your business. Learn when and why this happens, and how to prepare for the
Why read this? : We take another look at social media channels, this time focusing on YouTube, Pinterest, Reddit and Tumblr. Learn why you might need these channels, and how to use them to connect
Why read this? : We look at what makes media buying such a weird area. Learn what the media “product” has in common with Doctor Who. And, why so many media agencies feel the need
Why read this? : We review social media’s impact on how brands interact with customers. Learn how it fits into what customers want online. Plus, our thoughts on what the 4 biggest platforms have to