Articles and guides which refer to the idea of reach. Usually used in the context of reaching customers with media, advertising and other communication channels.
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Why read this? : We look at the value of influencers in your marketing plan. Learn what makes an influencer a good influencer, and where and when they should fit into your plans. We also share examples
Why read this? : The biggest part of your marketing budget will go through your media agency. We share how to get the most value out of working with them. Learn what services they should provide.
Why read this? : Your e-Commerce dashboard helps you track your online sales performance. We share how to set one up and how to use it. Learn how to store, analyse and share the data.
Why read this? : We look at the role of your website in your digital marketing plan. Learn how it helps you hit key objectives like reach, engagement and sales. We also look at what systems,
Why read this? : Your media agency handles most interactions with media suppliers. But sometimes they recommend you ask the media sales team to pitch for your business. Learn what drives this and how you
Why read this? : Following up on a previous article about social media channels, we pick off another 4 to look at. We review what You Tube, Pinterest, Reddit and Tumblr can do for your
Why read this? : Media is usually your biggest area of marketing investment. We share thoughts on how media buying works. Learn why buying a product that’s intangible and transient is such a weird experience.
Why read this? : We review social media’s impact on your brand’s interaction with customers. Learn how it fits into what customers want online. And we share our thoughts on what each of the 4