Brand trial – Buy or bye-bye!
July 2, 2026
We explore how brand trial works. Learn what influences the brain to drive customers’ buying decisions. Read this so that more customers say “buy” than “bye-bye” to your brand.
qualitative research lessons
Articles and guides which refer to lessons you can learn from qualitative research. With a focus on how it applies to marketing, creative and e-Commerce activities.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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Qualitative research results – what’s next?
August 11, 2026
We explore what should happen after qualitative research results. Learn from our example how to create ideas and a plan from your research debrief. Read this to get more ideas out of your qualitative research results.
The 5Ws of e-Commerce market research
June 1, 2026
We do a 5Ws on e-Commerce market research. Learn the key questions to ask when researching online shopping. Read this to learn how to plan your e-Commerce market research.
Managing bias in market research
June 17, 2026
We explore the challenge of bias in market research. Learn who and what causes it, and how to reduce its impact. Read this to learn how to deal with bias in market research.
E-Commerce capability – 12 ways to drive success
May 11, 2026
We explore 12 e-Commerce capability areas covering skills, processes and systems. Learn how these support the whole process from identifying opportunities to creating selling experiences. Read this to learn how to build your e-Commerce capability plan.
The future of market research after COVID-19
August 4, 2026
We look at what COVID-19 means for the future of market research. Learn how you can still get close to customers without being face-to-face. Read this to learn how empathy still drives customer insights and how that shapes the future of market research.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
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