The 5Ws of e-Commerce market research
July 6, 2023
Why read this? : We go through a 5Ws on e-Commerce market research. Learn the key types of question to ask when researching online shopping. Read this to learn how to structure your thinking and
qualitative research lessons
Articles and guides which refer to lessons you can learn from qualitative research. With a focus on how it applies to marketing, creative and e-Commerce activities.
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Managing bias in market research
July 12, 2023
Why read this? : We look at different ways of managing bias in market research. Learn who and what causes it, and how to reduce its impact on different types of research. Read this to